The era of digital marketing has practically been around since 1990. Meanwhile, marketing in general can be noticed since the industrial revolution. The industrial revolution era was an important time for marketing because it laid the foundation for modern mass marketing techniques. There are several types of marketing ranging from traditional to modern. Traditional marketing, it turns out, is not merely eliminated in the midst of the development of modern marketing. Word-of-mouth marketing, for example. This marketing usually relies on existing customers who refer or recommend to new customers.
Thinkers! Word-of-mouth marketing is one of the most powerful forms of marketing there is—and it’s free! The next time you’re making a purchase, think about whether or not you trust the recommendation more because it came from someone you know or because you saw an ad for it. And, according to a Nielsen study, 92% of consumers trust advice from friends and family more than advertisements in making purchasing decisions. Are you one of those people who like recommendations when they buy things? On this episode of Whitespace, we are going to discuss about it.
