What is Brand Communication?

Brand Communication refers to all marketing communication activities that deliver message with target audience. Typically following a specified strategy to maximize the response based on understanding audience’s needs, intent, personality and motivations.

Promotional activities such as advertising, be it conventional above-the-line and below-the-line and online through-the-line, are included as Brand Communication or Integrated Marketing Communication.

For most urban millennials and generation Z, it becomes more effective to communicate via social media content due to the contemporary realities, and can benefit marketing greatly due to its ability to generate conversation, reviews, shares and other organic engagement. 

Social media (WhatsApp included) can also facilitate online salesperson the capacity to respond directly, such as closing direct deal, answering questions, or responding to complaints through the right content. Such technology can be highly functional with Brand Communication Guidelines and clear structured job description based on Brand Architecture. Otherwise, overwhelming.

Brand Communication & Content Marketing tips.
What sets us apart from local agencies is our specialised expertise in social media Brand Guidelines and comprehensive in-house training packages. Our Brand Guidelines and training systems have garnered recognition in the industry. They have been proven to be applicable across various sectors, ranging from industrial brand awareness and nationwide distribution selling to SMEs and startups. These comprehensive resources empower your team to execute brand communication strategies with confidence and consistency.
In today's rapidly evolving business landscape, staying ahead of market trends is crucial. lia s. Branding & Design utilises a cutting-edge research-based system that combines qualitative research with robust big data analytics. This enables us to accurately forecast market content trends, giving your brand a competitive edge. By identifying emerging opportunities and consumer preferences, we can help you strategically position your brand for long-term success. Just like a regular health checkup, after designing Brand Communication Guideline we offer ongoing measurement and evaluation services to ensure your brand's well-being. Our dedicated branding and design researchers and analysts will assess your brand's health regularly, be it on a quarterly, semesterly, or annual basis. By monitoring key performance indicators and market feedback, we can identify areas for improvement and recommend tailored solutions to maintain and enhance your brand's impact.
  1. Board meeting with Lia Sidik
  2. Agreement on target audience, media, timeline and budget
  3. Brand Communication Guideline process
  4. We generate alternatives of Brand Communication campaigns & approaches, and you decide
  5. Training Your Branding / Marketing Team to use the Brand Communication Guideline, if requested
LIA SIDIK
BRAND COMMUNICATION

What to Prepare for Content Marketing

Before we discuss further about Brand Communication, Content Marketing and Integrated Marketing Communication Strategy, find out why Lia Sidik is the right person to discuss with. WhatsApp lia s. Branding & Design +6281331916912