Thinkers! An O2O transformation can be very beneficial for a business, but it is not a decision that should be made lightly.
There are many things to consider, such as the consumers, infrastructure and store operations. If a business has the capacity to carry out an O2O transformation, then it should go ahead with it. What is O2O? O2O is a business model online to offline which attract potential buyers from online to buy in the offline store. Digitalization is close to this business model and the transformation to attract buyers online is a dynamic strategy which you don’t want to miss because the benefits you can take from it. Besides that, you can predict what’s the challenge to transform.
Check out the discussion in this Whitespace episode to gain more perspective and confidence to do O2O transformation in your business.
