Brand Research

Type of Work – Brand Research

Want to Open a Business, But Confused About Where to Start? Here is the Solution

It is common knowledge that entrepreneurship or entrepreneurship is very high in demand. Many people are tempted to build their own business because they feel unsuitable for office work or become employees. In addition, having your own business in accordance with your passion certainly also sounds exciting. Interested in becoming an entrepreneur too? Come on, …

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Broken Home Children: Learning to Understand Circumstances

Children of broken homes are often associated with a negative stigma. Their psychological well-being is also often questioned due to a lack of social support. The incompleteness of the survivors is considered to be the cause. Because of their incompleteness, broken home children are considered vulnerable to exposure to negativity. Broken home is a term …

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Unique Facts about Germany and Its Culture

What is immediately cross to your mind when Thinkers hear the word “Germany”? Culture becomes the identity of a country. Each country stands with its own culture. Germany, for example, is seen as a disciplined and orderly country. Starting from its daily habits to as simple as the issue of waste management. The rules in …

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Why Is Event Organizing Important?

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have …

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Marketing Strategy and the Importance of Customer Experience

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. …

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Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration

What thinkers about UNIQLO? This famous Japanese brand, in 2023 again cooperates with a well-known designer, Brian Donnelly or professionally known as KAWS. This umpteenth collaboration is interesting to explore the brand strategy. Starting from research to determine collaboration, the impact of collaboration on UNIQLO and KAWS positioning, to the experience offered to consumers is …

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Is It True That Electric Cars Are The Solution?

In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter …

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Business Model Canvas: Transforming to Digitalization

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not …

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Good Vs Bad: Digital Literacy for Alpha Generation

Thinkers, have you tried using AI yet? Mention to us which one you ever use! AI technology is getting more sophisticated. As we know, progress certainly brings two sides of impact. The attachment of Generation Alpha interaction with gadgets is predicted to have an impact on two main advantages of humans with AI, namely empathy and …

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