Brand Identity

Type of Work – Brand Identity

Marketing Strategy and the Importance of Customer Experience

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk / By

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. …

Marketing Strategy and the Importance of Customer Experience Read More »

Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration

Whitespace, Brand Experience, Brand Identity, Brand Research, Personal Branding, Produk, Work / By

What thinkers about UNIQLO? This famous Japanese brand, in 2023 again cooperates with a well-known designer, Brian Donnelly or professionally known as KAWS. This umpteenth collaboration is interesting to explore the brand strategy. Starting from research to determine collaboration, the impact of collaboration on UNIQLO and KAWS positioning, to the experience offered to consumers is …

Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration Read More »

Is It True That Electric Cars Are The Solution?

Whitespace, Brand Architecture, Brand Identity, Brand Research, Produk / By

In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter …

Is It True That Electric Cars Are The Solution? Read More »

Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk / By

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not …

Business Model Canvas: Transforming to Digitalization Read More »

Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

Whitespace, Brand Communication, Brand Experience, Brand Identity, Produk / By

Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time …

Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective Read More »

Did You Find a Difficulty Managing Waste? Try Using Waste App

Whitespace, Brand Experience, Brand Identity, Produk / By

Thinkers! With the advances in technology, we are seeing more and more apps that aim to make our lives easier. One such app is the Waste app, which helps us manage our waste with ease. With this app, we can see how much pollution we are producing and take steps to reduce it. Waste is both …

Did You Find a Difficulty Managing Waste? Try Using Waste App Read More »

The Potential Behind the Circular Economy Concept

Whitespace, Brand Identity, Brand Research, Sustainability / By

Thinkers! The circular economy concept has the potential to change the way we think about waste and product value. By focusing on ways to reuse products and upcycle their value, we can reduce waste and extend the life of products. This approach also has economic benefits, as it can save businesses money in the long …

The Potential Behind the Circular Economy Concept Read More »

Diversity in Branding: Ads, Campaigns, and Crowd Culture Strategy

Whitespace, Brand Communication, Brand Identity, Brand Research, Produk / By

Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often …

Diversity in Branding: Ads, Campaigns, and Crowd Culture Strategy Read More »