Brand Identity

Type of Work – Brand Identity

Marketing Strategy and the Importance of Customer Experience

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer experience which impacts on consumer perceptions of brands or products. What is the right strategy to promote products? Any tips to win the online business competition? Check out the discussion between Corina and Okta about Marketing Strategy and the Importance of Customer Experience only in WHITESPACE. Write your thoughts in the comments below! 

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Is It True That Electric Cars Are The Solution?

Whitespace, Brand Architecture, Brand Identity, Brand Research, Produk /

In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter of the total greenhouse gases. Therefore, the presence of this alternative is part of the effort to reduce emissions. A number of pros and cons accompany the crowd about the suitability of electric cars and the agenda they bring. The Indonesian government even poured some money as a subsidy to switch to this type of vehicle. Alongside the pros and cons in society, the demand for electric cars is increasing, so the government must organize the distribution and recycling of EV battery waste. Yes, the demand and production have not been balanced. If this is done well, EV battery recycling itself can be a potential new economic center in Indonesia. On the other side, the popularity of this electrification solution is keep questionable as to its power source. What are the positive and negative impacts of electric cars? Watch the discussion between Aldrian and Heiro about technological developments and their effects on the environment only on WHITESPACE. 

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

Whitespace, Brand Communication, Brand Experience, Brand Identity, Produk /

Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time cannot be hidden. It is just such a statement when its liked, its truly liked. When we get information, our brain releases dopamine and other feel-good neurotransmitters that can make us more likely to remember and act on it. This marketing strategy can still exist even in the era of all-digital marketing not without reason. Research from McKinsey find that from all over advertising, word of mouth is the primary factor behind 20-50% of all purchasing decisions. That means their decisions based on recommendations, either it from friends, influencer, family, etc. According to a Nielsen survey, 92% of people trust their purchasing decisions to recommendations given by those closest to them.  However, word of mouth still has its own shortcomings. Want to understand it in more detail? Come on, watch Agatha and Olivia’s chat only on WHITESPACE! Write your thoughts in the comments section! 

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What’s Up About Our Local Culture?

Whitespace, Brand Architecture, Brand Identity, Produk /

Hi, Thinkers! Do you admire our local culture? How do you think about it? Culture is identical to the identity of a group, even a region. Reflecting on history, culture is the closest thing to society. Since ancient times, culture has been used as a means to channel certain philosophical values. Culture is easier to accept, especially if it can be a voice that is not channeled or long suppressed. Likewise, today, culture has even become a kind of weapon to colonize. War is no longer only fought with weapons, but through the spread of culture that can have an impact on the wider community. The reflection is that local culture today has been heavily influenced by globalization and modernization. The generation of preservationists is abundant in quantity, but rapidly declining in preference. What exactly is happening to our local culture? In this episode of Whitespace, we invite Thinkers to examine our local culture together. Don’t forget to share opinion through the comment section!

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Did You Find a Difficulty Managing Waste? Try Using Waste App

Whitespace, Brand Experience, Brand Identity, Produk /

Thinkers! With the advances in technology, we are seeing more and more apps that aim to make our lives easier. One such app is the Waste app, which helps us manage our waste with ease. With this app, we can see how much pollution we are producing and take steps to reduce it. Waste is both the product of human consumption and the biggest enemy, as its amount is becoming increasingly unreasonable to control. Various parties are moving through various ideas and cooperation to control waste through proper management. But how far it can goes? If you find any difficult to manage your waste, you are on the right page. In this episode, Whitespace talks about the Waste App. Watch the full discussion below!

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The Potential Behind the Circular Economy Concept

Whitespace, Brand Identity, Brand Research, Sustainability /

Thinkers! The circular economy concept has the potential to change the way we think about waste and product value. By focusing on ways to reuse products and upcycle their value, we can reduce waste and extend the life of products. This approach also has economic benefits, as it can save businesses money in the long run by reducing material costs. Have you heard of the circular economy? What do you think? Perhaps some are still unfamiliar with the term circular economy. Circular economy is an economic system that aims to produce economic growth that minimizes the social and environmental damage caused by the linear economic approach. In addition to management, this system essentially prioritizes a series of interventions aimed at resource efficiency and reducing carbon emissions. Lets discuss it more in the episode of Whitespace, which talks about “The Potential Behind The Circular Economy”.

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Re-Use Architecture Cause Why Not

Whitespace, Brand Identity, Brand Research, Produk /

Thinkers! Indonesia has a number of colonial buildings that have been preserved and are still in use today. The reuse of building items to be rebuilt into a new place is called reuse architecture. This type of architecture is not only found in Indonesia, but all over the world. Re-use architecture material can be a great way to preserve history while also creating new, modern spaces.

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Diversity in Branding: Ads, Campaigns, and Crowd Culture Strategy

Whitespace, Brand Communication, Brand Identity, Brand Research, Produk /

Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often see diversity ads? What are some examples that you’ve seen? Crowd culture help you to keep up with the changing consumer attitudes. By understood the crowd culture, we can learn how to create brand loyalty and trust in the digital age. Especially, it refers to distinctive communities (even a broad audience) with collective values. Crowd culture dominance in shaping brand culture with generally focus on people’s attitude and feelings towards the product. Media social truly help to create the landscape. When the action is resonate with a consumer, there will be a positive feedback.

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