Brand Identity

Type of Work – Brand Identity

Chef and Food Scientist: Which is More Commercial?

Chefs are skilled to work in the kitchen. Food scientist’s workspace is in the lab to develop products. What are the details of these two professions? In terms of fields, they are already different even though they both seem to focus on food. People are more familiar with the profession of chef than food scientist. Nowadays, …

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The Riddle of Why Music Can Exist Today

How come music can still exist until today? Does this question ever cross your mind, Thinkers? Evolution, a term invented by Darwin, refers to a long process that has three main features: variation, intergenerational transmission and dominance. Quoting from nature.com, these principles apply equally to biological and cultural evolution (Mesoudi, 2011). Music that has become …

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Music Business in the Digital Age

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing …

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Artist vs Designer, Same or Really Different?

Do you guys ever write on the search bar “What is the difference between artist and designer”? The question has touched 63,000,000 related answers. Most ordinary people might assume that artists and designers do not have significant differences or even the same. In fact, these two are different, starting from the creative mindset, focuses, work …

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Strawberry Generation: Positive vs Negative

The strawberry generation is one of the names for Gen Z. It is synonymous with a creative and innovative spirit, but is fragile and gives up easily. This term describes the character or mentality of the younger generation (born after 1980) who are “soft” like strawberries. Strawberries are used as an analogy because they are …

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Lets Live More Calm by Applying Self Control

Many people assume that practicing stoicism is akin to refraining from expressing emotions or feeling happy. Though stoicism itself is actually a philosophy about the happiness of life where the main point is to avoid yourself from stress-inducing thoughts.  When we can empower ourselves to control ourselves, there will be no thought of being upset …

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