Brand Identity

Type of Work – Brand Identity

Chef and Food Scientist: Which is More Commercial?

Chefs are skilled to work in the kitchen. Food scientist’s workspace is in the lab to develop products. What are the details of these two professions? In terms of fields, they are already different even though they both seem to focus on food. People are more familiar with the profession of chef than food scientist. Nowadays, chefs often appear on the screen as a competition, education, and entertainment. Food scientist helps the supply chain of food keep on the track. During the upcoming situation, food scientist do research to ensure the essential resources to keep exist. It also means, this profession focuses on solving problem around the production of food. They used to use technology and scientific principles from multiple field (biology and chemistry). This job help farmers and business to meet the demand of consumer. So, which one is more commercial? Lets talk about the opportunities of these two professions, only on Whitespace.

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The Riddle of Why Music Can Exist Today

How come music can still exist until today? Does this question ever cross your mind, Thinkers? Evolution, a term invented by Darwin, refers to a long process that has three main features: variation, intergenerational transmission and dominance. Quoting from nature.com, these principles apply equally to biological and cultural evolution (Mesoudi, 2011). Music that has become a culture can be identified in the process of its evolve. So, does music evolve? From an evolutionary perspective, music is not directly related to the goal of survival. Then why is it still surviving or sustainably used today? Music is very useful for gathering many people. Music can be a universal language that makes many people unite and feel part of a group even though they don’t know each other at first (social bonding). Whether it is music that is sung alone or for mass listening, music has evolved. Over time, genres music, for example, it has changed. Influencing factors include the presence of technology (improved recording, equipment, availability of accessible platforms), social trends, listener preferences, or the presence of a specific agenda. This has led to the popularity of certain genres among the public. Trends also have a certain deadline, and are even likely to recur in the future. There are more questions to discuss. In this episode, Whitespace with pleasure will take you to a fun discussion about music. We will breakdown the riddle about the very first question in this article. Watch the vids above!

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Conveying Feelings Using Music

Have you ever using music to convey your character or even your feelings? Music includes emotional language. Through the strains of notes and rhythms arranged in such a way, music can help a person communicate emotions that may be difficult to express verbally. Is there a bad taste in music? Why are we sad when we hear mellow music and vice versa? What makes us like a particular song even when we don’t understand its meaning? Expressing ourselves is part of our daily lives. Expressing is an attempt for humans to express their feelings. As a form of media, music can be a platform for expression. From several types of music come groups that have uniform tastes. According to beyondmusictheory.org, several elements in music may be manipulated in order to communicate an intention. It also trying to convey an idea and emotional state. Join us talk about music with Aldrian and Hana as the host, only on WHITESPACE in this episode.

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The Power of Music in Your Life

How do Thinkers feel the effect of music? Music is created from various media, such as sound and musical instruments. Practicing playing instruments, the piano for example, it can balance the left brain and right brain because both hands play with the same intensity. In contrast to other musical instruments that tend to be dominant, it is good to support motor skills. In addition, it is no less important to learn self-control. Lia Sidik, the founder of lia s. Associates, shares how music has influenced her life. The piano became her instrument of choice. Music helped and honed her skills in patience and perseverance. Although she is not so attached to playing the piano, the value she gained from learning music through the piano is still imprinted on her to this day. There’s something nostalgic about it, the serenity and creativity that gently flow together. Without hesitate, watch Whitespace on this episode which talk about the potential to become a music genius. Happily hosted by Aldrian and Lia Sidik as the guest for this week. Feel free to share your experience through the comment section!

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Music Business in the Digital Age

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, it is often a dynamic of the growth of the music industry. Distinctive characteristics become a superior strength to survive in the midst of competition. Loyalty between musicians and fans, or production houses and their musicians, to both with the distribution sector influence each other’s success. What are the music trends in the digital era? What is the production process and how to market music effectively? What are the music trends in the digital era? Check out the discussion between Aldrian and MJ’s which will talk about digitizing music and also the production process to know how to market music effectively. Write your thoughts about this topic right on the comment section!

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Is Oversharing a Sign You’re Insecure?

Insecurity can arise for many reasons, one of it is the content we consume on social media. The digital age makes it easy for us to see things from an instant perspective or even not the truth. Apart from insecurity, something that is also closely related to social media is oversharing, which can cause anxiety. Sharing personal things comes with consequences, and when we can’t accept them, it can have a negative impact to mental. Sharing personal life whether it about yourself or even somebody else with inappropriate amount of detail is oversharing. Sometimes we just want to share a happiness, sadness, news, or anything else but it can goes to oversharing, once again when it comes to much of details. We need to realize if we were oversharing. Oversharing used to end up in regret or awkward moment in the future. From a research shown, the older we are, the more we overshare. So, is it bad to overshare? When it is too much, it is always bad. The fact is oversharing is often an accident and rare occurrence as type of productive things with much benefit to us except validation. Then, how does it actually affect us? How can we overcome oversharing? We have a discussion to understand it better, watch it now!

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What is Gender Equality?

Gender equality is often misinterpreted and leads to empty debate. Pros and cons keep running whenever any issue about gender equality comes up. Mostly, this issue focuses on women’s right because there is gender discrimination in every level and field. Is there is no place to lifted men’s right? So what exactly is gender equality and what is its main purpose? Is that only for women? Watch Cindy and Shandy talk about the meaning of gender equality and its application scheme in society only at WHITESPACE. Write your thoughts in the comments section. WHITESPACE is present every Saturday, at 11.00 WIB on Lia Sidik’s YouTube. 

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Artist vs Designer, Same or Really Different?

Do you guys ever write on the search bar “What is the difference between artist and designer”? The question has touched 63,000,000 related answers. Most ordinary people might assume that artists and designers do not have significant differences or even the same. In fact, these two are different, starting from the creative mindset, focuses, work process, work environment, time frame, to the final results. As a designer, his main job is to solve problems and provide solutions. Designer visualizes a concept. While an artist focuses on expression. A work of art does not need to think of a solution to a problem. Artist use conscious skill and creative imagination. Whitespace on this episode discuss it all and more around it. Follow the discussion through the video below!

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Strawberry Generation: Positive vs Negative

The strawberry generation is one of the names for Gen Z. It is synonymous with a creative and innovative spirit, but is fragile and gives up easily. This term describes the character or mentality of the younger generation (born after 1980) who are “soft” like strawberries. Strawberries are used as an analogy because they are considered charming but less adaptive or cannot stand with social pressure and hardships. Apparently, this is often formed due to parental upbringing to a lack of strong motivation. For example, parents’ habit of comparing their children’s achievements. This can be one of the big factors for children to grow up to be an insecure person. But don’t worry Thinkers, we will breakdown the bad and good around this term, so you can take home any tips to be a stronger strawberry ever. Do you have any experience working with strawberry generation? Or you as the strawberry generation want to share with us your experience, feel free to catch the comment section!

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Lets Live More Calm by Applying Self Control

Many people assume that practicing stoicism is akin to refraining from expressing emotions or feeling happy. Though stoicism itself is actually a philosophy about the happiness of life where the main point is to avoid yourself from stress-inducing thoughts.  When we can empower ourselves to control ourselves, there will be no thought of being upset for too long when circumstances are out of our control. That is part of self-control. An ability to be able to manage impulses, emotions, and behaviors to achieve certain goals. Quoting from psychologytoday.com, the debate surrounds the extent to which self-control is an innate individual difference, versus a learned skill. This means that it is possible to develop healthier habits by honing our self-control skills. Is you guys Thinkers thinking this topic interesting, come on, watch Cindy and Nadia’s talk about it only on WHITESPACE! Don’t forget to write your thoughts in the comments below! Share it also to your fellas.

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