Brand Experience

Type of Work – Brand Experience

3 Diseases That Cause Major Deaths

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How are you, Thinkers? Have you checked your health yet today? All of us are susceptible to diseases that can cause death, not just COVID-19. According to WHO, heart disease, stroke, Alzheimer’s and dementia, respiratory cancer, chronic obstructive pulmonary disease are some of the leading causes of death globally. It is important for us to take care of our health and go for regular checkups even when we feel fine. Remember, it’s always better to prevent than cure. Take care of your health from today is the most wise and cheap way to do. Being sick is an inconvenient condition, both for activities and finances. Apart from being disruptive, the costs usually incurred for treatment can vary up to the expensive category. However, the realization of this is not in line with the financial condition of each person and the habits they build every time. Some knowledge about treatment is still common among the public. So, Wahyu, Lia, and Laura would love to share the talk about diseases with you. You guys surely can join with us via comment.

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Two Sides of Pride: Building Self-Esteem to Open a Network of Opportunities

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What are some things you do to make yourself feel proud? Hubristic pride is the kind that leads to narcissism and arrogance. Authentic pride, on the other hand, is the kind of healthy self-esteem that comes from doing something good and feeling good about it. We need both types of pride in our lives to feel good about ourselves, but we should try to minimize the amount of hubristic pride we experience and focus more on authentic pride. Research shows that there are two sides of pride that can represent emotions. (1) Authentic pride (beta) is pride that is adaptive and a response to events which specific. (2) Hubristic pride (alpha) which is less pleasant, tends to appear in various situations, maladaptive, and over time. There is words associated that can explain or is commonly used to express such pride. The two are also correlated, for example authentic pride is related to the constructs of emotional stability and agreeableness or hubristic pride is related to narcissism and shame-proneness. Authentic pride is more likely bring people to the experience of positive way in order to express an emotion, meanwhile the other type could help achieving dominance. After what the video below, mention which one emotion of pride that you ever feel, Thinkers!

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Shame Culture on Social Media: Body Show Off Posts

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Have you ever had any experience with exhibitionism? It can be a pretty intense and titillating experience, but for some people, it’s a lifestyle. Exhibitionistic Disorder is characterized by the urge to expose one’s genitals to strangers or unsuspecting onlookers. The causes are unknown, but it is thought that one or multiple factors, such as antisocial personality disorder, substance abuse, or other paraphilic disorders, may play a role. If this sounds like something you (or someone you know) experience often, please reach out for help. Maybe one of us has experienced the unpleasant thing of being sent sensual content (someone exposing genitals). Moreover, the widespread use of social media allows uncivilized users to intentionally do this to strangers. Not only can it traumatize the victim, but it also tarnishes the image of the platform, which does a poor job of filtering the delivery of indecent content. Treatment options exist, and professional support can make living with this condition much more manageable. If you want to share your experiences with exhibitionism!

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Health: Equality vs Equity

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What is your experience using the facility of health in your country? It’s important to understand the difference between health equality and equity because they are both essential in different ways. Health equality is important because it ensures that everyone receives the same level of care, regardless of status or background. However, health equity is also important because it prioritizes social justice in healthcare and makes sure that everyone has access to the care they need. Without both health equality and equity, our healthcare system would not be able to function properly. Health is the right of every citizen. The state has an obligation to provide facilities for them. In the realm of health care, each country has its own policies. From these policies, there are facilities offered. One of them is to help with justice. In fact, in some cases, justice does not mean equality. Health welfare may be quite expensive in some circles, which can reflect how and to what extent a country’s policies facilitate the accessibility of health facilities. Various facts on the ground reveal the health facilities available. Does it an equality or equity? Find the result in this episode of Whitespace.

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Interesting Tourist Destinations in Lumajang City

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Have you ever visited Lumajang city? Lumajang is also known as “Kota Pisang”. Because this area is a producer of various types of delicious bananas. Not only that, Lumajang City also has natural tourist destinations ranging from mountains to beaches. Lumajang has its own attractiveness. From its highest elevation in Java, its iron sand commodity, to its diverse natural tourist destinations. The city’s exoticism attracts travelers from all over. Are you one of them? Research from Lauwrentius, Stephen et al. found that Lumajang conducted city branding using mascots. The mascot bridges the brand with the target audience. City branding is a new tool in regional development. In this case, Lumajang is showing increased competitiveness to face global competition. Notably, this endeavor is based on the identity and character of Lumajang. A mascot can be a commercially relevant and effective promotional medium with the appropriate context (based on timeframe: short or long). So, shall we discuss more all the interesting side about Lumajang? Lets catch the chance to watch the full discussion about it via Whitespace.

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Religious Tourism, People’s Preferred Preferences

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Pilgrimage is an ancient tradition that still draws people to destinations worldwide. Pilgrimage allows travelers to learn about history and culture uniquely, whether it’s for spiritual enlightenment, education, or a sense of adventure. If you’re looking for an exciting travel destination with plenty of ancestor architecture to explore, be sure to add one of these pilgrimage sites to your bucket list. Tourism related to ancient traditions seems to be timeless. There are always interesting things to talk about. Religious tourism in some faiths looks similar, with its own uniqueness and sensations. There are certain values that are strongly guarded and others that are developed over time. People also set their preferences so that in practice religious tourism often has a new color based on the tourism actors. Lets join the fun talking about this topic only on Whitespace. Don’t miss a second of it, Thinkers.

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The Journey of Cooking

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Is it cooking only for a women or also for men? How do you think, Thinkers? Cooking is basically a basic life skill, not tied to a particular gender. Moreover, this is a skill that can be taught since childhood. Parents only need to adjust the material according to age. But, the stigma of having to be a woman to be able to cook is very much a part of Indonesian society. Meanwhile, men cooking is not normalized in society. This is in contrast to the fact that there are more male chefs than female chefs. Chef David is here as the guest of Whitespace on this episode. He shares his experience and give us insight around cooking based on his real experience as a chef for years. With Aldrian as the host, watch our special talk. Share your thoughts in the comment section, Thinkers!

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Conveying Feelings Using Music

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Have you ever using music to convey your character or even your feelings? Music includes emotional language. Through the strains of notes and rhythms arranged in such a way, music can help a person communicate emotions that may be difficult to express verbally. Is there a bad taste in music? Why are we sad when we hear mellow music and vice versa? What makes us like a particular song even when we don’t understand its meaning? Expressing ourselves is part of our daily lives. Expressing is an attempt for humans to express their feelings. As a form of media, music can be a platform for expression. From several types of music come groups that have uniform tastes. According to beyondmusictheory.org, several elements in music may be manipulated in order to communicate an intention. It also trying to convey an idea and emotional state. Join us talk about music with Aldrian and Hana as the host, only on WHITESPACE in this episode.

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The Power of Music in Your Life

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How do Thinkers feel the effect of music? Music is created from various media, such as sound and musical instruments. Practicing playing instruments, the piano for example, it can balance the left brain and right brain because both hands play with the same intensity. In contrast to other musical instruments that tend to be dominant, it is good to support motor skills. In addition, it is no less important to learn self-control. Lia Sidik, the founder of lia s. Associates, shares how music has influenced her life. The piano became her instrument of choice. Music helped and honed her skills in patience and perseverance. Although she is not so attached to playing the piano, the value she gained from learning music through the piano is still imprinted on her to this day. There’s something nostalgic about it, the serenity and creativity that gently flow together. Without hesitate, watch Whitespace on this episode which talk about the potential to become a music genius. Happily hosted by Aldrian and Lia Sidik as the guest for this week. Feel free to share your experience through the comment section!

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Music Business in the Digital Age

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Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, it is often a dynamic of the growth of the music industry. Distinctive characteristics become a superior strength to survive in the midst of competition. Loyalty between musicians and fans, or production houses and their musicians, to both with the distribution sector influence each other’s success. What are the music trends in the digital era? What is the production process and how to market music effectively? What are the music trends in the digital era? Check out the discussion between Aldrian and MJ’s which will talk about digitizing music and also the production process to know how to market music effectively. Write your thoughts about this topic right on the comment section!

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Debunking Diet and Fitness Myths

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Thinkers! Weight training is a process that cannot be rushed if you want to see real results. Patience, dedication, and consistency are key when it comes to gaining muscle mass – both for men and women. While women may not bulk up the same way men do, we can still achieve impressive physiques with the right combination of diet and exercise. Are you looking to add more muscle to your frame? What obstacles have you faced in your journey? Share your story with us in the comments below! .

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How Not To Die Young

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Although it may seem that youth is a time of stress and little rest, by making healthy and less stressful lifestyle choices, young people can actually prolong their lives. If you’re feeling overwhelmed or stressed, remember that your youth matters – but it doesn’t have to be shortened by needless worry. Do Thinkers have any tips for maintaining a healthy lifestyle in youth?

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Pros and Cons of Scholarships in Indonesia?

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It is important for students to determine educational goals from the beginning and choose a trusted organizer in order to get the right scholarship. Then when students can enter top universities, does it mean their future is guaranteed? With possibility from two sides, it can be answered yes or no. Scholarships can be the answer . Most scholarships rewarding benefits that will reduce your problem about future. Even not all scholarships guaranteed job, but it used to give you networking. Scholarships usually have qualify such as academic, athletic talent, organization track records, etc. Scholarships is an academic achievement or as a grant or payment to support education. It has various types with rule of itself. Scholarships can come from clubs, organizations, business, colleges, foundation, charities, and government. On this episode, Whitespace will take a discussion about pros and cons of scholarships with Agatha and Celine as the host. Write your thoughts in the comment section, Thinkers!

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Strawberry Generation: Positive vs Negative

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The strawberry generation is one of the names for Gen Z. It is synonymous with a creative and innovative spirit, but is fragile and gives up easily. This term describes the character or mentality of the younger generation (born after 1980) who are “soft” like strawberries. Strawberries are used as an analogy because they are considered charming but less adaptive or cannot stand with social pressure and hardships. Apparently, this is often formed due to parental upbringing to a lack of strong motivation. For example, parents’ habit of comparing their children’s achievements. This can be one of the big factors for children to grow up to be an insecure person. But don’t worry Thinkers, we will breakdown the bad and good around this term, so you can take home any tips to be a stronger strawberry ever. Do you have any experience working with strawberry generation? Or you as the strawberry generation want to share with us your experience, feel free to catch the comment section!

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How to be Physically Healthy by Food?

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“Aku anak sehat, tubuhku kuat” did you guys Thinkers ever heard that lyric? A healthy body certainly does not necessarily exist without efforts to maintain it. Starting from check-up, adjusting diet, recognizing the signs given by the body, getting enough rest, moving enough, and as are some of the efforts. An indication of a healthy body is both spiritually and physically. Spiritually, it is usually related to peace of mind and heart through spiritual activities or meditation. While physically, it generally requires us to move, avoid harmful habits, and nourish ourselves with adequate nutrition. According to The World Health Organization (WHO), health can be known as a state of physical, mental, and social well-being completely. We may be familiar with the slogan of the Indonesian healthy diet since the 1950s, namely 4 sehat 5 sempurna, or its enhanced version, the Balanced Nutrition Guidelines (PGS). People also often associate the term healthy with dieting or an agenda of reducing certain levels of intake or at all. In fact, there are tons of tips to apply. However, these tips are applied according to the suitability of the body. One human body with another usually has different abilities. There is a condition where a person’s body has its own uniqueness that requires it to process not like usual. While Thinkers relax, let’s watch the talk about healthiness in WHITESPACE. Check it out!

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Why Is Event Organizing Important?

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Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have their own characteristics. From the availability of similar services, then consumers have a preference. It is a way of the organizer to communicate their brand to be marketed through word of mouth because of the performance and creativity of the venue arrangement produced at each event. In this WHITESPACE session, we specially invite Thinkers to discuss event organizing that turns out to have an influence on image, as a form of communication, as well as an experimental space to reach consumers. Don’t forget to give a thumb up and leave your opinion in the comment section, Thinkers. Happy watching!

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Marketing Strategy and the Importance of Customer Experience

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Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer experience which impacts on consumer perceptions of brands or products. What is the right strategy to promote products? Any tips to win the online business competition? Check out the discussion between Corina and Okta about Marketing Strategy and the Importance of Customer Experience only in WHITESPACE. Write your thoughts in the comments below! 

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Business Model Canvas: Transforming to Digitalization

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The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

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Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time cannot be hidden. It is just such a statement when its liked, its truly liked. When we get information, our brain releases dopamine and other feel-good neurotransmitters that can make us more likely to remember and act on it. This marketing strategy can still exist even in the era of all-digital marketing not without reason. Research from McKinsey find that from all over advertising, word of mouth is the primary factor behind 20-50% of all purchasing decisions. That means their decisions based on recommendations, either it from friends, influencer, family, etc. According to a Nielsen survey, 92% of people trust their purchasing decisions to recommendations given by those closest to them.  However, word of mouth still has its own shortcomings. Want to understand it in more detail? Come on, watch Agatha and Olivia’s chat only on WHITESPACE! Write your thoughts in the comments section! 

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Mindful to Choose What to Eat

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 “We eat because we are hungry. We eat for energy.” Food Psychologist Dr. Brian Wansink has found that we make more than 200 decisions about food every day, but we are unaware of 90% of those decisions. In every food we buy, we should know how to read nutritional value information (nutrition facts) that are usually listed on food labels. That way, we will be more aware of what we consume daily, especially the consumption of sugar and fat. The sheer number of options on the shelves at grocery stores and supermarkets is a race against the time everyone has to choose. Not everyone is willing to take the time to pay attention to the composition and even the nutrients contained in what they buy. As long as it tastes good, take it to the cashier. The time spent is not because of the composition but because of the packaging or their favorite brands. Then, how come be mindful to choose what to eat? Is there any quick tricks to balancing these habits? Watch the video of Whitespace to find the answer!

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Did You Find a Difficulty Managing Waste? Try Using Waste App

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Thinkers! With the advances in technology, we are seeing more and more apps that aim to make our lives easier. One such app is the Waste app, which helps us manage our waste with ease. With this app, we can see how much pollution we are producing and take steps to reduce it. Waste is both the product of human consumption and the biggest enemy, as its amount is becoming increasingly unreasonable to control. Various parties are moving through various ideas and cooperation to control waste through proper management. But how far it can goes? If you find any difficult to manage your waste, you are on the right page. In this episode, Whitespace talks about the Waste App. Watch the full discussion below!

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O2O Transformation: Definition, Considerations, and Benefits

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Thinkers! An O2O transformation can be very beneficial for a business, but it is not a decision that should be made lightly. There are many things to consider, such as the consumers, infrastructure and store operations. If a business has the capacity to carry out an O2O transformation, then it should go ahead with it. What is O2O? O2O is a business model online to offline which attract potential buyers from online to buy in the offline store. Digitalization is close to this business model and the transformation to attract buyers online is a dynamic strategy which you don’t want to miss because the benefits you can take from it. Besides that, you can predict what’s the challenge to transform. Check out the discussion in this Whitespace episode to gain more perspective and confidence to do O2O transformation in your business.

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