Brand Experience - Lia Sidik & Associates

Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration

Whitespace, Brand Experience, Brand Identity, Brand Research, Personal Branding, Produk, Work / Lia Work Lia Work

What thinkers about UNIQLO? This famous Japanese brand, in 2023 again cooperates with a well-known designer, Brian Donnelly or professionally known as KAWS. This umpteenth collaboration is interesting to explore the brand strategy. Starting from research to determine collaboration, the impact of collaboration on UNIQLO and KAWS positioning, to the experience offered to consumers is […]

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk / Editor Academy

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

Whitespace, Brand Communication, Brand Experience, Brand Identity, Produk / Editor Academy

Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time

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Mindful to Choose What to Eat

Whitespace, Brand Experience, Brand Research, Produk / Editor Academy

“We eat because we are hungry. We eat for energy.” Food Psychologist Dr. Brian Wansink has found that we make more than 200 decisions about food every day, but we are unaware of 90% of those decisions. In every food we buy, we should know how to read nutritional value information (nutrition facts) that are

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Did You Find a Difficulty Managing Waste? Try Using Waste App

Whitespace, Brand Experience, Brand Identity, Produk / Editor Academy

Thinkers! With the advances in technology, we are seeing more and more apps that aim to make our lives easier. One such app is the Waste app, which helps us manage our waste with ease. With this app, we can see how much pollution we are producing and take steps to reduce it. Waste is both

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O2O Transformation: Definition, Considerations, and Benefits

Whitespace, Brand Experience, Brand Research, Produk / Editor Academy

Thinkers! An O2O transformation can be very beneficial for a business, but it is not a decision that should be made lightly. There are many things to consider, such as the consumers, infrastructure and store operations. If a business has the capacity to carry out an O2O transformation, then it should go ahead with it.

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