Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration
What thinkers about UNIQLO? This famous Japanese brand, in 2023 …
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Brand Experience
Type of Work – Brand Experience
Business Model Canvas: Transforming to Digitalization
The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.
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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective
Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time cannot be hidden. It is just such a statement when its liked, its truly liked. When we get information, our brain releases dopamine and other feel-good neurotransmitters that can make us more likely to remember and act on it. This marketing strategy can still exist even in the era of all-digital marketing not without reason. Research from McKinsey find that from all over advertising, word of mouth is the primary factor behind 20-50% of all purchasing decisions. That means their decisions based on recommendations, either it from friends, influencer, family, etc. According to a Nielsen survey, 92% of people trust their purchasing decisions to recommendations given by those closest to them. However, word of mouth still has its own shortcomings. Want to understand it in more detail? Come on, watch Agatha and Olivia’s chat only on WHITESPACE! Write your thoughts in the comments section!
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Mindful to Choose What to Eat
“We eat because we are hungry. We eat for energy.” Food Psychologist Dr. Brian Wansink has found that we make more than 200 decisions about food every day, but we are unaware of 90% of those decisions. In every food we buy, we should know how to read nutritional value information (nutrition facts) that are usually listed on food labels. That way, we will be more aware of what we consume daily, especially the consumption of sugar and fat. The sheer number of options on the shelves at grocery stores and supermarkets is a race against the time everyone has to choose. Not everyone is willing to take the time to pay attention to the composition and even the nutrients contained in what they buy. As long as it tastes good, take it to the cashier. The time spent is not because of the composition but because of the packaging or their favorite brands. Then, how come be mindful to choose what to eat? Is there any quick tricks to balancing these habits? Watch the video of Whitespace to find the answer!
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Did You Find a Difficulty Managing Waste? Try Using Waste App
Thinkers! With the advances in technology, we are seeing more and more apps that aim to make our lives easier. One such app is the Waste app, which helps us manage our waste with ease. With this app, we can see how much pollution we are producing and take steps to reduce it. Waste is both the product of human consumption and the biggest enemy, as its amount is becoming increasingly unreasonable to control. Various parties are moving through various ideas and cooperation to control waste through proper management. But how far it can goes? If you find any difficult to manage your waste, you are on the right page. In this episode, Whitespace talks about the Waste App. Watch the full discussion below!
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O2O Transformation: Definition, Considerations, and Benefits
Thinkers! An O2O transformation can be very beneficial for a business, but it is not a decision that should be made lightly. There are many things to consider, such as the consumers, infrastructure and store operations. If a business has the capacity to carry out an O2O transformation, then it should go ahead with it. What is O2O? O2O is a business model online to offline which attract potential buyers from online to buy in the offline store. Digitalization is close to this business model and the transformation to attract buyers online is a dynamic strategy which you don’t want to miss because the benefits you can take from it. Besides that, you can predict what’s the challenge to transform. Check out the discussion in this Whitespace episode to gain more perspective and confidence to do O2O transformation in your business.
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