Brand Experience

Type of Work – Brand Experience

Strawberry Generation: Positive vs Negative

The strawberry generation is one of the names for Gen Z. It is synonymous with a creative and innovative spirit, but is fragile and gives up easily. This term describes the character or mentality of the younger generation (born after 1980) who are “soft” like strawberries. Strawberries are used as an analogy because they are …

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Create Your Own Board Game with Martin Ang

Hi Thinkers, like playing board games? Or is it curious? In WHITESPACE this time we have Martin Ang, one of the founders of Table Toys (a famous board game café in Surabaya). Some basic things, from deciding the game to the elements and pieces will be peeled off in this WHITESPACE. We will also look …

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How to be Physically Healthy by Food?

“Aku anak sehat, tubuhku kuat” did you guys Thinkers ever heard that lyric? A healthy body certainly does not necessarily exist without efforts to maintain it. Starting from check-up, adjusting diet, recognizing the signs given by the body, getting enough rest, moving enough, and as are some of the efforts. An indication of a healthy …

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Kitchen Rodeo: Board Game Innovation with Cooking Recipe Menu

When compared to digital games that use templates on average, board games include games that are quite a bit more creative.  What makes board games interesting? Is the board game only limited to games or also has other functions? Then, how do you judge whether a board game is good or not? 

Want to Open a Business, But Confused About Where to Start? Here is the Solution

It is common knowledge that entrepreneurship or entrepreneurship is very high in demand. Many people are tempted to build their own business because they feel unsuitable for office work or become employees. In addition, having your own business in accordance with your passion certainly also sounds exciting. Interested in becoming an entrepreneur too? Come on, …

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Why Is Event Organizing Important?

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have …

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Marketing Strategy and the Importance of Customer Experience

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. …

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