Brand Communication

Type of Work – Brand Communication

Two Sides of Pride: Building Self-Esteem to Open a Network of Opportunities

Whitespace, Brand Communication, Brand Experience, Brand Identity, Personal Branding /

What are some things you do to make yourself feel proud? Hubristic pride is the kind that leads to narcissism and arrogance. Authentic pride, on the other hand, is the kind of healthy self-esteem that comes from doing something good and feeling good about it. We need both types of pride in our lives to feel good about ourselves, but we should try to minimize the amount of hubristic pride we experience and focus more on authentic pride. Research shows that there are two sides of pride that can represent emotions. (1) Authentic pride (beta) is pride that is adaptive and a response to events which specific. (2) Hubristic pride (alpha) which is less pleasant, tends to appear in various situations, maladaptive, and over time. There is words associated that can explain or is commonly used to express such pride. The two are also correlated, for example authentic pride is related to the constructs of emotional stability and agreeableness or hubristic pride is related to narcissism and shame-proneness. Authentic pride is more likely bring people to the experience of positive way in order to express an emotion, meanwhile the other type could help achieving dominance. After what the video below, mention which one emotion of pride that you ever feel, Thinkers!

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Degree vs Performance: Which One is Most Considered?

Whitespace, Brand Communication, Brand Identity, Produk /

Your ability to find a great job and be successful is not only based on the degree that you have. many employers trust undergraduate graduates more than high school graduates, but many of the graduates have difficulty finding work because of the lack of skills they have. This means that individual success is not fixed on the degree but also the ability to work. Thinkers! Do you care more about titles or performance? Many degrees are pursued through formal education. The focus on the degree usually dilutes the purpose of the process of attaining the degree. This can be proven by the fact that the degree is not always proportional to capacity and performance. Performance is also not always related to the degree background. Both seem to imply the main key that can bridge the answer to the needs that need to be considered. However, in employment, recruiters also have a preference for degree or performance. This is based on the needs of the company. Perhaps if you prioritize a degree, in the sense of being molded or developed into a professional. If you prioritize performance, it is usually more suitable in terms of career advancement because you will definitely see a track record of performance results based on experience in the field. Find tips and our talk around this topic, only on Whitespace in this episode.

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Interesting Tourist Destinations in Lumajang City

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Produk /

Have you ever visited Lumajang city? Lumajang is also known as “Kota Pisang”. Because this area is a producer of various types of delicious bananas. Not only that, Lumajang City also has natural tourist destinations ranging from mountains to beaches. Lumajang has its own attractiveness. From its highest elevation in Java, its iron sand commodity, to its diverse natural tourist destinations. The city’s exoticism attracts travelers from all over. Are you one of them? Research from Lauwrentius, Stephen et al. found that Lumajang conducted city branding using mascots. The mascot bridges the brand with the target audience. City branding is a new tool in regional development. In this case, Lumajang is showing increased competitiveness to face global competition. Notably, this endeavor is based on the identity and character of Lumajang. A mascot can be a commercially relevant and effective promotional medium with the appropriate context (based on timeframe: short or long). So, shall we discuss more all the interesting side about Lumajang? Lets catch the chance to watch the full discussion about it via Whitespace.

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Religious Tourism, People’s Preferred Preferences

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Produk /

Pilgrimage is an ancient tradition that still draws people to destinations worldwide. Pilgrimage allows travelers to learn about history and culture uniquely, whether it’s for spiritual enlightenment, education, or a sense of adventure. If you’re looking for an exciting travel destination with plenty of ancestor architecture to explore, be sure to add one of these pilgrimage sites to your bucket list. Tourism related to ancient traditions seems to be timeless. There are always interesting things to talk about. Religious tourism in some faiths looks similar, with its own uniqueness and sensations. There are certain values that are strongly guarded and others that are developed over time. People also set their preferences so that in practice religious tourism often has a new color based on the tourism actors. Lets join the fun talking about this topic only on Whitespace. Don’t miss a second of it, Thinkers.

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Cosplay Prospects as a Career Choice

Whitespace, Brand Communication, Brand Identity, Personal Branding, Produk /

Is cosplay a viable career option? Can you choose cosplay as your career? That are questions that plagues many aspiring cosplayers. On the one hand, cosplay requires a lot of time and effort, not to mention a sizable financial investment. On the other hand, cosplay can be hugely rewarding, both in terms of personal satisfaction and professional opportunities. Cosplay is a term for dressing up as a certain character. Cosplay is growing in many countries. The characteristics are used as a reference for making cosplay costumes and are adapted to the ideas or elements according to the country where the cosplay is carried out. There is a space for creativity that shows the acculturation between the original culture of the cosplayed character and the culture of the cosplaying country. Opinions about cosplay vary. Generally, cosplay is seen as a cultural and artistic discourse. What are the career prospects in this field? In this episode of Whitespace, we talk about it with Citra, who has an interest and experience in cosplay, and we’ll get to the bottom of it. Show your POV in the comment section, Thinkers. We would like to know.

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Understanding Never Enough’s Feelings

Whitespace, Brand Communication, Brand Identity, Personal Branding /

Thinkers! Do you ever wonder why people cheat? In this video, the team of WHITESPACE, we will explores some of the reasons why people might be tempted to cheat on their partners. We also offer some insight and understanding on how to avoid cheating before it happens. Never enough is part of part of the human dynamic. It is part of ambition. Its pressure can cause one to be depressed, unsettled, and overly disappointed. In the teachings of the faith, we are required not to always look up, but rather look down and around us in order to reduce the gap for feeling inadequate. Self-fulfillment in reality is not just about sustaining life. Self-fulfillment is also about improving the quality of life. Every action of man reflects his/her worth. In every phase of life, a person goes through twists and turns that if addressed unwisely can lead him down a path that will trouble him. For example, taking an attitude of dissatisfaction by having an affair. How do we understand this feeling? Check out the Whitespace video below!

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Why is Self-Love Important?

Whitespace, Brand Communication, Brand Identity, Personal Branding /

In a world where social media has taken over, it’s hard for Gen Z to find their voice. With depression rates on the rise and a lack of self-love, this generation is struggling more than ever. In this video, we explore how to help Gen Z find their way and learn the importance of loving themselves. Self-love is a term in psychology to describe a state of self-respect. It is a form of appreciation for your own well-being and happiness. Since the term has become a trend, public awareness of the issue has increased. Although it has not been expressed practically with statistics, it has become a topic of discussion in various fields and platforms. So, why is it interesting until become a trend? Why is it important to do? Lets find out the answer in the Whitespace.

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Research Says, Recession Can Prosper the Creative Industry!

Whitespace, Brand Communication, Brand Research, Produk /

Yesterday’s pandemic has forced us to immediately switch to digital. So what about recessions? Recession = dark year? This is why it is important to continue to be adaptive and make the most of what is. As those in the creative industry, we must try to maximize the main capital; creativity and various digital media. Then don’t forget to continue by doing FRUGAL INNOVATION. Frugal innovation = we save money but still produce innovation. Recessions aren’t always dark. This can actually be seen as an opportunity for the creative industry to present frugal innovation. In addition, the opportunity to collaborate is greater. The role of the government such as promoting and facilitating certainly becomes more important in this situation. Check out the discussion between Aldrian and Pascal about the “sunny” side of the recession for the creative industries only in WHITESPACE. What’s your thoughts about it? Write down your thoughts in the comments section! 

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How to Self Healing From Pandemic to Recession

Whitespace, Brand Communication, Brand Identity, Sustainability /

How are you doing post-pandemic and when you hear about a recession in 2023? Difficult situations can greatly affect mental health, especially if you already have a specific condition. Some circumstances are beyond our control. Such as pandemics, recessions and more. Such circumstances take time for us to adapt to. The process often drains our energy. This is why it is important to learn and practice healthy reactions so as not to make things worse. We have a solution for that situation. Circumstances beyond our control cannot be paused or even stopped in a short time. However, the effects can be long-term. So, self-healing can be a solution to situations that have already occurred. Self-healing can be an alternative to refresh your mind, so that you can develop a wiser treatment plan. Our inability to deal with pressure and circumstances beyond our control can affect our mental health. How is that healthy reaction? How to take care of mental health? Check out Aldrian and Cindy’s talk about self-healing only at WHITESPACE. Write your thoughts in the comments below!

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The Riddle of Why Music Can Exist Today

Whitespace, Brand Communication, Brand Identity, Produk, Sustainability /

How come music can still exist until today? Does this question ever cross your mind, Thinkers? Evolution, a term invented by Darwin, refers to a long process that has three main features: variation, intergenerational transmission and dominance. Quoting from nature.com, these principles apply equally to biological and cultural evolution (Mesoudi, 2011). Music that has become a culture can be identified in the process of its evolve. So, does music evolve? From an evolutionary perspective, music is not directly related to the goal of survival. Then why is it still surviving or sustainably used today? Music is very useful for gathering many people. Music can be a universal language that makes many people unite and feel part of a group even though they don’t know each other at first (social bonding). Whether it is music that is sung alone or for mass listening, music has evolved. Over time, genres music, for example, it has changed. Influencing factors include the presence of technology (improved recording, equipment, availability of accessible platforms), social trends, listener preferences, or the presence of a specific agenda. This has led to the popularity of certain genres among the public. Trends also have a certain deadline, and are even likely to recur in the future. There are more questions to discuss. In this episode, Whitespace with pleasure will take you to a fun discussion about music. We will breakdown the riddle about the very first question in this article. Watch the vids above!

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Conveying Feelings Using Music

Whitespace, Brand Communication, Brand Experience, Brand Identity, Produk /

Have you ever using music to convey your character or even your feelings? Music includes emotional language. Through the strains of notes and rhythms arranged in such a way, music can help a person communicate emotions that may be difficult to express verbally. Is there a bad taste in music? Why are we sad when we hear mellow music and vice versa? What makes us like a particular song even when we don’t understand its meaning? Expressing ourselves is part of our daily lives. Expressing is an attempt for humans to express their feelings. As a form of media, music can be a platform for expression. From several types of music come groups that have uniform tastes. According to beyondmusictheory.org, several elements in music may be manipulated in order to communicate an intention. It also trying to convey an idea and emotional state. Join us talk about music with Aldrian and Hana as the host, only on WHITESPACE in this episode.

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Music Business in the Digital Age

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, it is often a dynamic of the growth of the music industry. Distinctive characteristics become a superior strength to survive in the midst of competition. Loyalty between musicians and fans, or production houses and their musicians, to both with the distribution sector influence each other’s success. What are the music trends in the digital era? What is the production process and how to market music effectively? What are the music trends in the digital era? Check out the discussion between Aldrian and MJ’s which will talk about digitizing music and also the production process to know how to market music effectively. Write your thoughts about this topic right on the comment section!

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Why Is Event Organizing Important?

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have their own characteristics. From the availability of similar services, then consumers have a preference. It is a way of the organizer to communicate their brand to be marketed through word of mouth because of the performance and creativity of the venue arrangement produced at each event. In this WHITESPACE session, we specially invite Thinkers to discuss event organizing that turns out to have an influence on image, as a form of communication, as well as an experimental space to reach consumers. Don’t forget to give a thumb up and leave your opinion in the comment section, Thinkers. Happy watching!

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Marketing Strategy and the Importance of Customer Experience

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer experience which impacts on consumer perceptions of brands or products. What is the right strategy to promote products? Any tips to win the online business competition? Check out the discussion between Corina and Okta about Marketing Strategy and the Importance of Customer Experience only in WHITESPACE. Write your thoughts in the comments below! 

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

Whitespace, Brand Communication, Brand Experience, Brand Identity, Produk /

Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time cannot be hidden. It is just such a statement when its liked, its truly liked. When we get information, our brain releases dopamine and other feel-good neurotransmitters that can make us more likely to remember and act on it. This marketing strategy can still exist even in the era of all-digital marketing not without reason. Research from McKinsey find that from all over advertising, word of mouth is the primary factor behind 20-50% of all purchasing decisions. That means their decisions based on recommendations, either it from friends, influencer, family, etc. According to a Nielsen survey, 92% of people trust their purchasing decisions to recommendations given by those closest to them.  However, word of mouth still has its own shortcomings. Want to understand it in more detail? Come on, watch Agatha and Olivia’s chat only on WHITESPACE! Write your thoughts in the comments section! 

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Good Vs Bad: Digital Literacy for Alpha Generation

Whitespace, Brand Communication, Brand Research, Produk /

Thinkers, have you tried using AI yet? Mention to us which one you ever use! AI technology is getting more sophisticated. As we know, progress certainly brings two sides of impact. The attachment of Generation Alpha interaction with gadgets is predicted to have an impact on two main advantages of humans with AI, namely empathy and creativity. Wow, can it be tricked with an understanding of digital literacy? Let’s talk about it here on WHITESPACE.

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Diversity in Branding: Ads, Campaigns, and Crowd Culture Strategy

Whitespace, Brand Communication, Brand Identity, Brand Research, Produk /

Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often see diversity ads? What are some examples that you’ve seen? Crowd culture help you to keep up with the changing consumer attitudes. By understood the crowd culture, we can learn how to create brand loyalty and trust in the digital age. Especially, it refers to distinctive communities (even a broad audience) with collective values. Crowd culture dominance in shaping brand culture with generally focus on people’s attitude and feelings towards the product. Media social truly help to create the landscape. When the action is resonate with a consumer, there will be a positive feedback.

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Your Mouth is My Money: Consumption based on Reviews and Recommendations

Whitespace, Brand Communication, Brand Identity, Brand Research, Produk /

The era of digital marketing has practically been around since 1990. Meanwhile, marketing in general can be noticed since the industrial revolution. The industrial revolution era was an important time for marketing because it laid the foundation for modern mass marketing techniques. There are several types of marketing ranging from traditional to modern. Traditional marketing, it turns out, is not merely eliminated in the midst of the development of modern marketing. Word-of-mouth marketing, for example. This marketing usually relies on existing customers who refer or recommend to new customers. Thinkers! Word-of-mouth marketing is one of the most powerful forms of marketing there is—and it’s free! The next time you’re making a purchase, think about whether or not you trust the recommendation more because it came from someone you know or because you saw an ad for it. And, according to a Nielsen study, 92% of consumers trust advice from friends and family more than advertisements in making purchasing decisions. Are you one of those people who like recommendations when they buy things? On this episode of Whitespace, we are going to discuss about it.

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Take the Golden Opportunity to Set Up an Individual Company

Whitespace, Brand Communication, Brand Identity, Brand Research, Produk /

Great news, Thinkers! Now you can open a company without having to find a partner first. This means being able to become a leader and control your own company by opening an individual PT. Whitespace on this episode will tell you the steps you need to take to make your dream come true of owning your own business. But, before go far to the video lets define an individual company first. According to Cipta Kerja Law Article 153A Paragraph 1, an individual company or individual PT is companies whom meet the criteria for micro and small business that can be established by one person. Few things else to know is there is maximum business capital and turnover based on the scale. The creation process roughly goes through three stages: name and certificate, tax, then business license. Of course, Whitespace on this episode, will give you some tips and tricks directly based on the self-journey. Lets get to know more!

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