Brand Communication

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, it is often a dynamic of the growth of the music industry. Distinctive characteristics become a superior strength to survive in the midst of competition. Loyalty between musicians and fans, or production houses and their musicians, to both with the distribution sector influence each other’s success. What are the music trends in the digital era? What is the production process and how to market music effectively? What are the music trends in the digital era? Check out the discussion between Aldrian and MJ’s which will talk about digitizing music and also the production process to know how to market music effectively. Write your thoughts about this topic right on the comment section!

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have their own characteristics. From the availability of similar services, then consumers have a preference. It is a way of the organizer to communicate their brand to be marketed through word of mouth because of the performance and creativity of the venue arrangement produced at each event. In this WHITESPACE session, we specially invite Thinkers to discuss event organizing that turns out to have an influence on image, as a form of communication, as well as an experimental space to reach consumers. Don’t forget to give a thumb up and leave your opinion in the comment section, Thinkers. Happy watching!

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer experience which impacts on consumer perceptions of brands or products. What is the right strategy to promote products? Any tips to win the online business competition? Check out the discussion between Corina and Okta about Marketing Strategy and the Importance of Customer Experience only in WHITESPACE. Write your thoughts in the comments below!