Brand Communication

Type of Work – Brand Communication

Music Business in the Digital Age

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing …

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Create Your Own Board Game with Martin Ang

Hi Thinkers, like playing board games? Or is it curious? In WHITESPACE this time we have Martin Ang, one of the founders of Table Toys (a famous board game café in Surabaya). Some basic things, from deciding the game to the elements and pieces will be peeled off in this WHITESPACE. We will also look …

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Kitchen Rodeo: Board Game Innovation with Cooking Recipe Menu

When compared to digital games that use templates on average, board games include games that are quite a bit more creative.  What makes board games interesting? Is the board game only limited to games or also has other functions? Then, how do you judge whether a board game is good or not? 

Want to Open a Business, But Confused About Where to Start? Here is the Solution

It is common knowledge that entrepreneurship or entrepreneurship is very high in demand. Many people are tempted to build their own business because they feel unsuitable for office work or become employees. In addition, having your own business in accordance with your passion certainly also sounds exciting. Interested in becoming an entrepreneur too? Come on, …

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The Role of Food Vlogger in Culinary Business

Who is Thinkers’ favorite food vlogger? Of the many types of vloggers, food reviews are a niche that has many enthusiasts. Rows of food vloggers have sprung up with various backgrounds and forms of creativity. In fact, food vloggers have an impact on the identity and form of communication of a brand. Through the review, …

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Why Is Event Organizing Important?

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have …

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Marketing Strategy and the Importance of Customer Experience

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. …

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Business Model Canvas: Transforming to Digitalization

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not …

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time …

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