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Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often see diversity ads? What are some examples that you’ve seen? Crowd culture help you to keep up with the changing consumer attitudes. By understood the crowd culture, we can learn how to create brand loyalty and trust in the digital age. Especially, it refers to distinctive communities (even a broad audience) with collective values. Crowd culture dominance in shaping brand culture with generally focus on people’s attitude and feelings towards the product. Media social truly help to create the landscape. When the action is resonate with a consumer, there will be a positive feedback.

The era of digital marketing has practically been around since 1990. Meanwhile, marketing in general can be noticed since the industrial revolution. The industrial revolution era was an important time for marketing because it laid the foundation for modern mass marketing techniques. There are several types of marketing ranging from traditional to modern. Traditional marketing, it turns out, is not merely eliminated in the midst of the development of modern marketing. Word-of-mouth marketing, for example. This marketing usually relies on existing customers who refer or recommend to new customers. Thinkers! Word-of-mouth marketing is one of the most powerful forms of marketing there is—and it’s free! The next time you’re making a purchase, think about whether or not you trust the recommendation more because it came from someone you know or because you saw an ad for it. And, according to a Nielsen study, 92% of consumers trust advice from friends and family more than advertisements in making purchasing decisions. Are you one of those people who like recommendations when they buy things? On this episode of Whitespace, we are going to discuss about it.

Great news, Thinkers! Now you can open a company without having to find a partner first. This means being able to become a leader and control your own company by opening an individual PT. Whitespace on this episode will tell you the steps you need to take to make your dream come true of owning your own business. But, before go far to the video lets define an individual company first. According to Cipta Kerja Law Article 153A Paragraph 1, an individual company or individual PT is companies whom meet the criteria for micro and small business that can be established by one person. Few things else to know is there is maximum business capital and turnover based on the scale. The creation process roughly goes through three stages: name and certificate, tax, then business license. Of course, Whitespace on this episode, will give you some tips and tricks directly based on the self-journey. Lets get to know more!