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Want to Open a Business, But Confused About Where to Start? Here is the Solution

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Personal Branding, Produk, Sustainability / By

It is common knowledge that entrepreneurship or entrepreneurship is very high in demand. Many people are tempted to build their own business because they feel unsuitable for office work or become employees. In addition, having your own business in accordance with your passion certainly also sounds exciting. Interested in becoming an entrepreneur too? Come on, …

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The Role of Food Vlogger in Culinary Business

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Who is Thinkers’ favorite food vlogger? Of the many types of vloggers, food reviews are a niche that has many enthusiasts. Rows of food vloggers have sprung up with various backgrounds and forms of creativity. In fact, food vloggers have an impact on the identity and form of communication of a brand. Through the review, …

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Unique Facts about Germany and Its Culture

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What is immediately cross to your mind when Thinkers hear the word “Germany”? Culture becomes the identity of a country. Each country stands with its own culture. Germany, for example, is seen as a disciplined and orderly country. Starting from its daily habits to as simple as the issue of waste management. The rules in …

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Why Is Event Organizing Important?

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Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have …

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Marketing Strategy and the Importance of Customer Experience

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Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. …

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Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration

Whitespace, Brand Experience, Brand Identity, Brand Research, Personal Branding, Produk, Work / By

What thinkers about UNIQLO? This famous Japanese brand, in 2023 again cooperates with a well-known designer, Brian Donnelly or professionally known as KAWS. This umpteenth collaboration is interesting to explore the brand strategy. Starting from research to determine collaboration, the impact of collaboration on UNIQLO and KAWS positioning, to the experience offered to consumers is …

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Is It True That Electric Cars Are The Solution?

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In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter …

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk / By

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not …

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

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Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time …

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