Work

Realistically you should conduct brand research before and or after launching your brand, and you should certainly create a cyclic schedule to periodically process analysis of brand data for long-term purposes. When conducted appropriately all research results should reveal the actual health of your brand and allow brand owners an ability to optimize future endeavors in terms of traversing potential threats and steering toward greater opportunity.

By gaining insight and understanding of what your brand represents and who your customers are, knowing your market share and position, benchmarking your brand against competitors, and being able to align all stakeholders, employees, and external influencers to follow the values as defined by your overall brand ethos and identity are all very important aspects to building a successful brand and long-term sustainable business.