Have you ever visited Lumajang city? Lumajang is also known as “Kota Pisang”. Because this area is a producer of various types of delicious bananas. Not only that, Lumajang City also has natural tourist destinations ranging from mountains to beaches.
Lumajang has its own attractiveness. From its highest elevation in Java, its iron sand commodity, to its diverse natural tourist destinations. The city’s exoticism attracts travelers from all over. Are you one of them?
Research from Lauwrentius, Stephen et al. found that Lumajang conducted city branding using mascots. The mascot bridges the brand with the target audience. City branding is a new tool in regional development. In this case, Lumajang is showing increased competitiveness to face global competition. Notably, this endeavor is based on the identity and character of Lumajang.
A mascot can be a commercially relevant and effective promotional medium with the appropriate context (based on timeframe: short or long). So, shall we discuss more all the interesting side about Lumajang? Lets catch the chance to watch the full discussion about it via Whitespace.
