Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often see diversity ads? What are some examples that you’ve seen?
Crowd culture help you to keep up with the changing consumer attitudes. By understood the crowd culture, we can learn how to create brand loyalty and trust in the digital age. Especially, it refers to distinctive communities (even a broad audience) with collective values. Crowd culture dominance in shaping brand culture with generally focus on people’s attitude and feelings towards the product. Media social truly help to create the landscape. When the action is resonate with a consumer, there will be a positive feedback.
