Brand Research

Type of Work – Brand Research

Health: Equality vs Equity

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What is your experience using the facility of health in your country? It’s important to understand the difference between health equality and equity because they are both essential in different ways. Health equality is important because it ensures that everyone receives the same level of care, regardless of status or background. However, health equity is also important because it prioritizes social justice in healthcare and makes sure that everyone has access to the care they need. Without both health equality and equity, our healthcare system would not be able to function properly. Health is the right of every citizen. The state has an obligation to provide facilities for them. In the realm of health care, each country has its own policies. From these policies, there are facilities offered. One of them is to help with justice. In fact, in some cases, justice does not mean equality. Health welfare may be quite expensive in some circles, which can reflect how and to what extent a country’s policies facilitate the accessibility of health facilities. Various facts on the ground reveal the health facilities available. Does it an equality or equity? Find the result in this episode of Whitespace.

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Research Says, Recession Can Prosper the Creative Industry!

Whitespace, Brand Communication, Brand Research, Produk /

Yesterday’s pandemic has forced us to immediately switch to digital. So what about recessions? Recession = dark year? This is why it is important to continue to be adaptive and make the most of what is. As those in the creative industry, we must try to maximize the main capital; creativity and various digital media. Then don’t forget to continue by doing FRUGAL INNOVATION. Frugal innovation = we save money but still produce innovation. Recessions aren’t always dark. This can actually be seen as an opportunity for the creative industry to present frugal innovation. In addition, the opportunity to collaborate is greater. The role of the government such as promoting and facilitating certainly becomes more important in this situation. Check out the discussion between Aldrian and Pascal about the “sunny” side of the recession for the creative industries only in WHITESPACE. What’s your thoughts about it? Write down your thoughts in the comments section! 

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Chef and Food Scientist: Which is More Commercial?

Whitespace, Brand Identity, Brand Research, Personal Branding, Produk /

Chefs are skilled to work in the kitchen. Food scientist’s workspace is in the lab to develop products. What are the details of these two professions? In terms of fields, they are already different even though they both seem to focus on food. People are more familiar with the profession of chef than food scientist. Nowadays, chefs often appear on the screen as a competition, education, and entertainment. Food scientist helps the supply chain of food keep on the track. During the upcoming situation, food scientist do research to ensure the essential resources to keep exist. It also means, this profession focuses on solving problem around the production of food. They used to use technology and scientific principles from multiple field (biology and chemistry). This job help farmers and business to meet the demand of consumer. So, which one is more commercial? Lets talk about the opportunities of these two professions, only on Whitespace.

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Music Business in the Digital Age

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, it is often a dynamic of the growth of the music industry. Distinctive characteristics become a superior strength to survive in the midst of competition. Loyalty between musicians and fans, or production houses and their musicians, to both with the distribution sector influence each other’s success. What are the music trends in the digital era? What is the production process and how to market music effectively? What are the music trends in the digital era? Check out the discussion between Aldrian and MJ’s which will talk about digitizing music and also the production process to know how to market music effectively. Write your thoughts about this topic right on the comment section!

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How to be Physically Healthy by Food?

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“Aku anak sehat, tubuhku kuat” did you guys Thinkers ever heard that lyric? A healthy body certainly does not necessarily exist without efforts to maintain it. Starting from check-up, adjusting diet, recognizing the signs given by the body, getting enough rest, moving enough, and as are some of the efforts. An indication of a healthy body is both spiritually and physically. Spiritually, it is usually related to peace of mind and heart through spiritual activities or meditation. While physically, it generally requires us to move, avoid harmful habits, and nourish ourselves with adequate nutrition. According to The World Health Organization (WHO), health can be known as a state of physical, mental, and social well-being completely. We may be familiar with the slogan of the Indonesian healthy diet since the 1950s, namely 4 sehat 5 sempurna, or its enhanced version, the Balanced Nutrition Guidelines (PGS). People also often associate the term healthy with dieting or an agenda of reducing certain levels of intake or at all. In fact, there are tons of tips to apply. However, these tips are applied according to the suitability of the body. One human body with another usually has different abilities. There is a condition where a person’s body has its own uniqueness that requires it to process not like usual. While Thinkers relax, let’s watch the talk about healthiness in WHITESPACE. Check it out!

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School vs Self-taught: How to Determine the Right One

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If you are young, it’s not time to sell skills, it’s okay to learn it first. Later, when it’s time to sell, just sell, make a mature portfolio, finally be able to work” -Ibra (2023) True skills are not only formed and obtained through one path. Its formation can usually be in schools by relying on teaching staff or self-taught who rely more on self-management independently. Education is a basic need that needs to be fulfilled. Its sources are generally divided into two, namely formal, semi-formal and informal. In society, formal is the most sought after. Formal education is legally more promising, although the curriculum is often questioned for its suitability to the needs of the world of work. On the other hand, semi-formal to informal education has received attention from various parties. Various platform brands have been created that provide facilities and facilities to teach certain education. In fact, the development of social media has also become one of the means to learn. Needs research is certainly fundamental to determine what steps need to be taken. In this WHITESPACE session, we thoroughly discuss this topic.

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Broken Home Children: Learning to Understand Circumstances

Whitespace, Brand Identity, Brand Research, Personal Branding /

Children of broken homes are often associated with a negative stigma. Their psychological well-being is also often questioned due to a lack of social support. The incompleteness of the survivors is considered to be the cause. Because of their incompleteness, broken home children are considered vulnerable to exposure to negativity. Broken home is a term commonly used to describe a family that is not intact due to divorce or separation. Generally, this situation is due to disharmony. Another problem commonly faced by broken home children is the trust issue. More or less, the family environment has a psychological impact in terms of trust, which is the basis for making decisions. In identity, broken home children become shadowed by the negative thoughts of the people. However, behind this there are interesting stories that deserve the spotlight including the point of view and the process of adapting to the incompleteness. If it’s from Thinkers, what is your POV about broken home children? Let’s join the discussion of WHITESPACE on this episode.

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Unique Facts about Germany and Its Culture

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What is immediately cross to your mind when Thinkers hear the word “Germany”? Culture becomes the identity of a country. Each country stands with its own culture. Germany, for example, is seen as a disciplined and orderly country. Starting from its daily habits to as simple as the issue of waste management. The rules in this country have been cultivated into the discipline of the people. The people are not enforcers of “rules are there to be broken”, but naturally “rules are there to be obeyed”. This culture reflects that discipline character building takes time and needs to be consistent because the results are not instant. As mentioned before, from disposal habits to waste management for example. Germany pays a lot of attention and plays a role in the waste disposal behavior of its citizens. They always have a unique way of dealing with waste. There is a price to pay for the type of waste generated. Besides that, interestingly, waste can help to see the consumption trends that occur in society. Recycling is deeply rooted in German culture. There are still many interesting things about Germany that are culled in WHITESPACE this time. Are you sure you want to skip this discussion?

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Why Is Event Organizing Important?

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have their own characteristics. From the availability of similar services, then consumers have a preference. It is a way of the organizer to communicate their brand to be marketed through word of mouth because of the performance and creativity of the venue arrangement produced at each event. In this WHITESPACE session, we specially invite Thinkers to discuss event organizing that turns out to have an influence on image, as a form of communication, as well as an experimental space to reach consumers. Don’t forget to give a thumb up and leave your opinion in the comment section, Thinkers. Happy watching!

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Marketing Strategy and the Importance of Customer Experience

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Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer experience which impacts on consumer perceptions of brands or products. What is the right strategy to promote products? Any tips to win the online business competition? Check out the discussion between Corina and Okta about Marketing Strategy and the Importance of Customer Experience only in WHITESPACE. Write your thoughts in the comments below! 

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Is It True That Electric Cars Are The Solution?

Whitespace, Brand Architecture, Brand Identity, Brand Research, Produk /

In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter of the total greenhouse gases. Therefore, the presence of this alternative is part of the effort to reduce emissions. A number of pros and cons accompany the crowd about the suitability of electric cars and the agenda they bring. The Indonesian government even poured some money as a subsidy to switch to this type of vehicle. Alongside the pros and cons in society, the demand for electric cars is increasing, so the government must organize the distribution and recycling of EV battery waste. Yes, the demand and production have not been balanced. If this is done well, EV battery recycling itself can be a potential new economic center in Indonesia. On the other side, the popularity of this electrification solution is keep questionable as to its power source. What are the positive and negative impacts of electric cars? Watch the discussion between Aldrian and Heiro about technological developments and their effects on the environment only on WHITESPACE. 

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.

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Good Vs Bad: Digital Literacy for Alpha Generation

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Thinkers, have you tried using AI yet? Mention to us which one you ever use! AI technology is getting more sophisticated. As we know, progress certainly brings two sides of impact. The attachment of Generation Alpha interaction with gadgets is predicted to have an impact on two main advantages of humans with AI, namely empathy and creativity. Wow, can it be tricked with an understanding of digital literacy? Let’s talk about it here on WHITESPACE.

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Mindful to Choose What to Eat

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 “We eat because we are hungry. We eat for energy.” Food Psychologist Dr. Brian Wansink has found that we make more than 200 decisions about food every day, but we are unaware of 90% of those decisions. In every food we buy, we should know how to read nutritional value information (nutrition facts) that are usually listed on food labels. That way, we will be more aware of what we consume daily, especially the consumption of sugar and fat. The sheer number of options on the shelves at grocery stores and supermarkets is a race against the time everyone has to choose. Not everyone is willing to take the time to pay attention to the composition and even the nutrients contained in what they buy. As long as it tastes good, take it to the cashier. The time spent is not because of the composition but because of the packaging or their favorite brands. Then, how come be mindful to choose what to eat? Is there any quick tricks to balancing these habits? Watch the video of Whitespace to find the answer!

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The Potential Behind the Circular Economy Concept

Whitespace, Brand Identity, Brand Research, Sustainability /

Thinkers! The circular economy concept has the potential to change the way we think about waste and product value. By focusing on ways to reuse products and upcycle their value, we can reduce waste and extend the life of products. This approach also has economic benefits, as it can save businesses money in the long run by reducing material costs. Have you heard of the circular economy? What do you think? Perhaps some are still unfamiliar with the term circular economy. Circular economy is an economic system that aims to produce economic growth that minimizes the social and environmental damage caused by the linear economic approach. In addition to management, this system essentially prioritizes a series of interventions aimed at resource efficiency and reducing carbon emissions. Lets discuss it more in the episode of Whitespace, which talks about “The Potential Behind The Circular Economy”.

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Re-Use Architecture Cause Why Not

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Thinkers! Indonesia has a number of colonial buildings that have been preserved and are still in use today. The reuse of building items to be rebuilt into a new place is called reuse architecture. This type of architecture is not only found in Indonesia, but all over the world. Re-use architecture material can be a great way to preserve history while also creating new, modern spaces.

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Diversity in Branding: Ads, Campaigns, and Crowd Culture Strategy

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Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often see diversity ads? What are some examples that you’ve seen? Crowd culture help you to keep up with the changing consumer attitudes. By understood the crowd culture, we can learn how to create brand loyalty and trust in the digital age. Especially, it refers to distinctive communities (even a broad audience) with collective values. Crowd culture dominance in shaping brand culture with generally focus on people’s attitude and feelings towards the product. Media social truly help to create the landscape. When the action is resonate with a consumer, there will be a positive feedback.

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Tips for Managing Finances in the UMKM Business Realm

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Finances can be quite a headache. However, when you think about it, financial management has efficient benefits in the long run. Financial management is indispensable in running a business. Businesses also need transparency of money in and out. From the unrest in the UMKM business, Whitespace in this episode raises tips on financial managing on that business scale. No matter how big or even small a business is, financial management is a basic thing that must be considered. Thinkers! Financial records are indeed very important for businesses, both small and large scale. By recording all financial activities, we can monitor business finances so that they can continue to progress. There are two ways to record finances, manually and digitally. Both have advantages and disadvantages that need to be considered before deciding which one is right for your business. Do you usually record your business finances manually or digitally? What do you think are the advantages and disadvantages of each method?

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Your Mouth is My Money: Consumption based on Reviews and Recommendations

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The era of digital marketing has practically been around since 1990. Meanwhile, marketing in general can be noticed since the industrial revolution. The industrial revolution era was an important time for marketing because it laid the foundation for modern mass marketing techniques. There are several types of marketing ranging from traditional to modern. Traditional marketing, it turns out, is not merely eliminated in the midst of the development of modern marketing. Word-of-mouth marketing, for example. This marketing usually relies on existing customers who refer or recommend to new customers. Thinkers! Word-of-mouth marketing is one of the most powerful forms of marketing there is—and it’s free! The next time you’re making a purchase, think about whether or not you trust the recommendation more because it came from someone you know or because you saw an ad for it. And, according to a Nielsen study, 92% of consumers trust advice from friends and family more than advertisements in making purchasing decisions. Are you one of those people who like recommendations when they buy things? On this episode of Whitespace, we are going to discuss about it.

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O2O Transformation: Definition, Considerations, and Benefits

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Thinkers! An O2O transformation can be very beneficial for a business, but it is not a decision that should be made lightly. There are many things to consider, such as the consumers, infrastructure and store operations. If a business has the capacity to carry out an O2O transformation, then it should go ahead with it. What is O2O? O2O is a business model online to offline which attract potential buyers from online to buy in the offline store. Digitalization is close to this business model and the transformation to attract buyers online is a dynamic strategy which you don’t want to miss because the benefits you can take from it. Besides that, you can predict what’s the challenge to transform. Check out the discussion in this Whitespace episode to gain more perspective and confidence to do O2O transformation in your business.

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Take the Golden Opportunity to Set Up an Individual Company

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Great news, Thinkers! Now you can open a company without having to find a partner first. This means being able to become a leader and control your own company by opening an individual PT. Whitespace on this episode will tell you the steps you need to take to make your dream come true of owning your own business. But, before go far to the video lets define an individual company first. According to Cipta Kerja Law Article 153A Paragraph 1, an individual company or individual PT is companies whom meet the criteria for micro and small business that can be established by one person. Few things else to know is there is maximum business capital and turnover based on the scale. The creation process roughly goes through three stages: name and certificate, tax, then business license. Of course, Whitespace on this episode, will give you some tips and tricks directly based on the self-journey. Lets get to know more!

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Explore Tourist Destinations about Kingdoms, Palaces, and Castles

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Have Thinkers ever travel to somewhere? What is your favorite destination to go? Travel and tourism is one of the biggest industries with many unique facts. People consume a lot around this industry. A variety of destinations continue to emerge along with the people’s preferences. Ranging from nature-based destination to corridors and other indoor destination. Tourist also love to see ancient spot of the city. Product of tourism using a palace and its culture become an attraction. Royal tourism is growing in popularity, as travelers seek out destinations that offer a unique view into the monarchical side of a country. From palaces and castles to gardens and parks, there are plenty of amazing places to visit that will give Thinkers a glimpse into royalty. Thinkers! Have you had a chance to explore any royal tourism destinations? If not, now is the time to start planning your next vacation!

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Pilgrimage: A Trip Beyond Travel

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Can Thinkers name an old tradition that still exists today? Traditions are usually still valid and carried out until now, but there are traditional values that are still preserved and not. Pilgrimage! Yes, pilgrimage turned out to be an ancient tradition in ancient times by ancestors. Even its existence still exists today and has been inserted. In fact, pilgrimages allow tourists to learn about history and culture uniquely, be it for spiritual enlightenment, education, or a sense of adventure. Can it be so? Let’s talk more about it in WHITESPACE on this episode.

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Unforgettable! Travel Experience with Architectural Destinations

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Thinkers! If you’re looking for an unforgettable travel experience, architectural destinations can be your options. By exploring unfamiliar cities and neighborhoods, you will stumble upon some of the most amazing architecture in the world. And who knows? You might even find yourself falling in love with a new place. In order for an architectural destination to be successful, it is not enough to have beautiful architecture. There are five other factors that are essential in order to make an area a tourist destination. So, what are the 5A factors that make a destination successful? The area also needs to be accessible, affordable, attractive, and accommodating in order to bring in tourists and keep them coming back. Have you been to any destinations that exemplify these principles? Let us know in the comments section.

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Use Electric Vehicles, Lose or Profit?

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Have Thinkers ever seen or tried an electric vehicle? Or maybe you already have one? The presence of electric vehicles is booming again, considered to make it easier for people to own vehicles without the need to pay expensive. In fact, Indonesia itself has released a new product, namely an electric vehicle that has joined the Gojek & Grab companies since 2022. The are pros and cons. Many people said it’s good for nature because clean energy, but the other deny it. Between the crowd, electric vehicles keeps growing and be more popular. People pays more attention on it and there is impressive range of electric vehicles choices. Wow, what other interesting facts about electric vehicles? Let’s discuss it at WHITESPACE on this episode.

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Waste Recycling Project: From Curious, to Brilliant Business

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Thinkers! If you’re inspired to start recycling plastic at home, do your research first. Before getting started, you need to understand a few things, like the different types of plastics and how to clean them properly. Based on Cambridge Dictionary, recycle is using again used objects and materials that are ready to be thrown out. As part of circular economy, this way keeps materials and products in circulation for as long as possible. In this episode of WHITESPACE, we sit and discuss some knowledge and also effort with Verena Lindra, the founder of Sincerely Warp Surabaya. Through the talks, we are openly invite you to reduce the amount of plastic waste in our landfills and oceans by starting from yourself. Are you excited to get started? Let us know how it goes!

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Love at First Swipe: Dating Apps User Experience

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Wait, who are the Thinkers who have ever used online dating apps? Dating apps designed to generate connections in romance or even friendship. This software applications help people to have dating experience mobile in profound ways through online. Forbes.com mentioned, survey from Pew Research Center in 2022, 30% adults of U.S say they have used a dating site or app. Meanwhile, in Indonesia, Tinder (one of dating apps) have 10.7 million customer, its increase 17.6% compared to the last year. With plethora of options, Thinkers who’s interested can find the right one. But Thinkers, when choosing to find a date or soul mate in dating apps, there is a possibility that people can deceive by seeing their best side using only messages or photos. In this session, WHITESPACE discusses an application for dating or finding a soul mate. Want to know tips so you don’t get stuck? Let’s watch the video until it ends.

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