Brand Research

Type of Work – Brand Research

Health: Equality vs Equity

What is your experience using the facility of health in your country? It’s important to understand the difference between health equality and equity because they are both essential in different ways. Health equality is important because it ensures that everyone receives the same level of care, regardless of status or background. However, health equity is also important because it prioritizes social justice in healthcare and makes sure that everyone has access to the care they need. Without both health equality and equity, our healthcare system would not be able to function properly. Health is the right of every citizen. The state has an obligation to provide facilities for them. In the realm of health care, each country has its own policies. From these policies, there are facilities offered. One of them is to help with justice. In fact, in some cases, justice does not mean equality. Health welfare may be quite expensive in some circles, which can reflect how and to what extent a country’s policies facilitate the accessibility of health facilities. Various facts on the ground reveal the health facilities available. Does it an equality or equity? Find the result in this episode of Whitespace.

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Research Says, Recession Can Prosper the Creative Industry!

Yesterday’s pandemic has forced us to immediately switch to digital. So what about recessions? Recession = dark year? This is why it is important to continue to be adaptive and make the most of what is. As those in the creative industry, we must try to maximize the main capital; creativity and various digital media. Then don’t forget to continue by doing FRUGAL INNOVATION. Frugal innovation = we save money but still produce innovation. Recessions aren’t always dark. This can actually be seen as an opportunity for the creative industry to present frugal innovation. In addition, the opportunity to collaborate is greater. The role of the government such as promoting and facilitating certainly becomes more important in this situation. Check out the discussion between Aldrian and Pascal about the “sunny” side of the recession for the creative industries only in WHITESPACE. What’s your thoughts about it? Write down your thoughts in the comments section! 

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Chef and Food Scientist: Which is More Commercial?

Chefs are skilled to work in the kitchen. Food scientist’s workspace is in the lab to develop products. What are the details of these two professions? In terms of fields, they are already different even though they both seem to focus on food. People are more familiar with the profession of chef than food scientist. Nowadays, chefs often appear on the screen as a competition, education, and entertainment. Food scientist helps the supply chain of food keep on the track. During the upcoming situation, food scientist do research to ensure the essential resources to keep exist. It also means, this profession focuses on solving problem around the production of food. They used to use technology and scientific principles from multiple field (biology and chemistry). This job help farmers and business to meet the demand of consumer. So, which one is more commercial? Lets talk about the opportunities of these two professions, only on Whitespace.

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Music Business in the Digital Age

Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, it is often a dynamic of the growth of the music industry. Distinctive characteristics become a superior strength to survive in the midst of competition. Loyalty between musicians and fans, or production houses and their musicians, to both with the distribution sector influence each other’s success. What are the music trends in the digital era? What is the production process and how to market music effectively? What are the music trends in the digital era? Check out the discussion between Aldrian and MJ’s which will talk about digitizing music and also the production process to know how to market music effectively. Write your thoughts about this topic right on the comment section!

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How to be Physically Healthy by Food?

“Aku anak sehat, tubuhku kuat” did you guys Thinkers ever heard that lyric? A healthy body certainly does not necessarily exist without efforts to maintain it. Starting from check-up, adjusting diet, recognizing the signs given by the body, getting enough rest, moving enough, and as are some of the efforts. An indication of a healthy body is both spiritually and physically. Spiritually, it is usually related to peace of mind and heart through spiritual activities or meditation. While physically, it generally requires us to move, avoid harmful habits, and nourish ourselves with adequate nutrition. According to The World Health Organization (WHO), health can be known as a state of physical, mental, and social well-being completely. We may be familiar with the slogan of the Indonesian healthy diet since the 1950s, namely 4 sehat 5 sempurna, or its enhanced version, the Balanced Nutrition Guidelines (PGS). People also often associate the term healthy with dieting or an agenda of reducing certain levels of intake or at all. In fact, there are tons of tips to apply. However, these tips are applied according to the suitability of the body. One human body with another usually has different abilities. There is a condition where a person’s body has its own uniqueness that requires it to process not like usual. While Thinkers relax, let’s watch the talk about healthiness in WHITESPACE. Check it out!

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