Brand Communication

Type of Work – Brand Communication

Two Sides of Pride: Building Self-Esteem to Open a Network of Opportunities

Whitespace, Brand Communication, Brand Experience, Brand Identity, Personal Branding /

What are some things you do to make yourself feel proud? Hubristic pride is the kind that leads to narcissism and arrogance. Authentic pride, on the other hand, is the kind of healthy self-esteem that comes from doing something good and feeling good about it. We need both types of pride in our lives to feel good about ourselves, but we should try to minimize the amount of hubristic pride we experience and focus more on authentic pride. Research shows that there are two sides of pride that can represent emotions. (1) Authentic pride (beta) is pride that is adaptive and a response to events which specific. (2) Hubristic pride (alpha) which is less pleasant, tends to appear in various situations, maladaptive, and over time. There is words associated that can explain or is commonly used to express such pride. The two are also correlated, for example authentic pride is related to the constructs of emotional stability and agreeableness or hubristic pride is related to narcissism and shame-proneness. Authentic pride is more likely bring people to the experience of positive way in order to express an emotion, meanwhile the other type could help achieving dominance. After what the video below, mention which one emotion of pride that you ever feel, Thinkers!

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Degree vs Performance: Which One is Most Considered?

Whitespace, Brand Communication, Brand Identity, Produk /

Your ability to find a great job and be successful is not only based on the degree that you have. many employers trust undergraduate graduates more than high school graduates, but many of the graduates have difficulty finding work because of the lack of skills they have. This means that individual success is not fixed on the degree but also the ability to work. Thinkers! Do you care more about titles or performance? Many degrees are pursued through formal education. The focus on the degree usually dilutes the purpose of the process of attaining the degree. This can be proven by the fact that the degree is not always proportional to capacity and performance. Performance is also not always related to the degree background. Both seem to imply the main key that can bridge the answer to the needs that need to be considered. However, in employment, recruiters also have a preference for degree or performance. This is based on the needs of the company. Perhaps if you prioritize a degree, in the sense of being molded or developed into a professional. If you prioritize performance, it is usually more suitable in terms of career advancement because you will definitely see a track record of performance results based on experience in the field. Find tips and our talk around this topic, only on Whitespace in this episode.

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Interesting Tourist Destinations in Lumajang City

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Produk /

Have you ever visited Lumajang city? Lumajang is also known as “Kota Pisang”. Because this area is a producer of various types of delicious bananas. Not only that, Lumajang City also has natural tourist destinations ranging from mountains to beaches. Lumajang has its own attractiveness. From its highest elevation in Java, its iron sand commodity, to its diverse natural tourist destinations. The city’s exoticism attracts travelers from all over. Are you one of them? Research from Lauwrentius, Stephen et al. found that Lumajang conducted city branding using mascots. The mascot bridges the brand with the target audience. City branding is a new tool in regional development. In this case, Lumajang is showing increased competitiveness to face global competition. Notably, this endeavor is based on the identity and character of Lumajang. A mascot can be a commercially relevant and effective promotional medium with the appropriate context (based on timeframe: short or long). So, shall we discuss more all the interesting side about Lumajang? Lets catch the chance to watch the full discussion about it via Whitespace.

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Religious Tourism, People’s Preferred Preferences

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Produk /

Pilgrimage is an ancient tradition that still draws people to destinations worldwide. Pilgrimage allows travelers to learn about history and culture uniquely, whether it’s for spiritual enlightenment, education, or a sense of adventure. If you’re looking for an exciting travel destination with plenty of ancestor architecture to explore, be sure to add one of these pilgrimage sites to your bucket list. Tourism related to ancient traditions seems to be timeless. There are always interesting things to talk about. Religious tourism in some faiths looks similar, with its own uniqueness and sensations. There are certain values that are strongly guarded and others that are developed over time. People also set their preferences so that in practice religious tourism often has a new color based on the tourism actors. Lets join the fun talking about this topic only on Whitespace. Don’t miss a second of it, Thinkers.

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Cosplay Prospects as a Career Choice

Whitespace, Brand Communication, Brand Identity, Personal Branding, Produk /

Is cosplay a viable career option? Can you choose cosplay as your career? That are questions that plagues many aspiring cosplayers. On the one hand, cosplay requires a lot of time and effort, not to mention a sizable financial investment. On the other hand, cosplay can be hugely rewarding, both in terms of personal satisfaction and professional opportunities. Cosplay is a term for dressing up as a certain character. Cosplay is growing in many countries. The characteristics are used as a reference for making cosplay costumes and are adapted to the ideas or elements according to the country where the cosplay is carried out. There is a space for creativity that shows the acculturation between the original culture of the cosplayed character and the culture of the cosplaying country. Opinions about cosplay vary. Generally, cosplay is seen as a cultural and artistic discourse. What are the career prospects in this field? In this episode of Whitespace, we talk about it with Citra, who has an interest and experience in cosplay, and we’ll get to the bottom of it. Show your POV in the comment section, Thinkers. We would like to know.

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Understanding Never Enough’s Feelings

Whitespace, Brand Communication, Brand Identity, Personal Branding /

Thinkers! Do you ever wonder why people cheat? In this video, the team of WHITESPACE, we will explores some of the reasons why people might be tempted to cheat on their partners. We also offer some insight and understanding on how to avoid cheating before it happens. Never enough is part of part of the human dynamic. It is part of ambition. Its pressure can cause one to be depressed, unsettled, and overly disappointed. In the teachings of the faith, we are required not to always look up, but rather look down and around us in order to reduce the gap for feeling inadequate. Self-fulfillment in reality is not just about sustaining life. Self-fulfillment is also about improving the quality of life. Every action of man reflects his/her worth. In every phase of life, a person goes through twists and turns that if addressed unwisely can lead him down a path that will trouble him. For example, taking an attitude of dissatisfaction by having an affair. How do we understand this feeling? Check out the Whitespace video below!

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Why is Self-Love Important?

Whitespace, Brand Communication, Brand Identity, Personal Branding /

In a world where social media has taken over, it’s hard for Gen Z to find their voice. With depression rates on the rise and a lack of self-love, this generation is struggling more than ever. In this video, we explore how to help Gen Z find their way and learn the importance of loving themselves. Self-love is a term in psychology to describe a state of self-respect. It is a form of appreciation for your own well-being and happiness. Since the term has become a trend, public awareness of the issue has increased. Although it has not been expressed practically with statistics, it has become a topic of discussion in various fields and platforms. So, why is it interesting until become a trend? Why is it important to do? Lets find out the answer in the Whitespace.

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Research Says, Recession Can Prosper the Creative Industry!

Whitespace, Brand Communication, Brand Research, Produk /

Yesterday’s pandemic has forced us to immediately switch to digital. So what about recessions? Recession = dark year? This is why it is important to continue to be adaptive and make the most of what is. As those in the creative industry, we must try to maximize the main capital; creativity and various digital media. Then don’t forget to continue by doing FRUGAL INNOVATION. Frugal innovation = we save money but still produce innovation. Recessions aren’t always dark. This can actually be seen as an opportunity for the creative industry to present frugal innovation. In addition, the opportunity to collaborate is greater. The role of the government such as promoting and facilitating certainly becomes more important in this situation. Check out the discussion between Aldrian and Pascal about the “sunny” side of the recession for the creative industries only in WHITESPACE. What’s your thoughts about it? Write down your thoughts in the comments section! 

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How to Self Healing From Pandemic to Recession

Whitespace, Brand Communication, Brand Identity, Sustainability /

How are you doing post-pandemic and when you hear about a recession in 2023? Difficult situations can greatly affect mental health, especially if you already have a specific condition. Some circumstances are beyond our control. Such as pandemics, recessions and more. Such circumstances take time for us to adapt to. The process often drains our energy. This is why it is important to learn and practice healthy reactions so as not to make things worse. We have a solution for that situation. Circumstances beyond our control cannot be paused or even stopped in a short time. However, the effects can be long-term. So, self-healing can be a solution to situations that have already occurred. Self-healing can be an alternative to refresh your mind, so that you can develop a wiser treatment plan. Our inability to deal with pressure and circumstances beyond our control can affect our mental health. How is that healthy reaction? How to take care of mental health? Check out Aldrian and Cindy’s talk about self-healing only at WHITESPACE. Write your thoughts in the comments below!

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The Riddle of Why Music Can Exist Today

Whitespace, Brand Communication, Brand Identity, Produk, Sustainability /

How come music can still exist until today? Does this question ever cross your mind, Thinkers? Evolution, a term invented by Darwin, refers to a long process that has three main features: variation, intergenerational transmission and dominance. Quoting from nature.com, these principles apply equally to biological and cultural evolution (Mesoudi, 2011). Music that has become a culture can be identified in the process of its evolve. So, does music evolve? From an evolutionary perspective, music is not directly related to the goal of survival. Then why is it still surviving or sustainably used today? Music is very useful for gathering many people. Music can be a universal language that makes many people unite and feel part of a group even though they don’t know each other at first (social bonding). Whether it is music that is sung alone or for mass listening, music has evolved. Over time, genres music, for example, it has changed. Influencing factors include the presence of technology (improved recording, equipment, availability of accessible platforms), social trends, listener preferences, or the presence of a specific agenda. This has led to the popularity of certain genres among the public. Trends also have a certain deadline, and are even likely to recur in the future. There are more questions to discuss. In this episode, Whitespace with pleasure will take you to a fun discussion about music. We will breakdown the riddle about the very first question in this article. Watch the vids above!

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