Brand Architecture

Type of Work – Brand Architecture

Interesting Tourist Destinations in Lumajang City

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Produk /

Have you ever visited Lumajang city? Lumajang is also known as “Kota Pisang”. Because this area is a producer of various types of delicious bananas. Not only that, Lumajang City also has natural tourist destinations ranging from mountains to beaches. Lumajang has its own attractiveness. From its highest elevation in Java, its iron sand commodity, to its diverse natural tourist destinations. The city’s exoticism attracts travelers from all over. Are you one of them? Research from Lauwrentius, Stephen et al. found that Lumajang conducted city branding using mascots. The mascot bridges the brand with the target audience. City branding is a new tool in regional development. In this case, Lumajang is showing increased competitiveness to face global competition. Notably, this endeavor is based on the identity and character of Lumajang. A mascot can be a commercially relevant and effective promotional medium with the appropriate context (based on timeframe: short or long). So, shall we discuss more all the interesting side about Lumajang? Lets catch the chance to watch the full discussion about it via Whitespace.

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Religious Tourism, People’s Preferred Preferences

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Produk /

Pilgrimage is an ancient tradition that still draws people to destinations worldwide. Pilgrimage allows travelers to learn about history and culture uniquely, whether it’s for spiritual enlightenment, education, or a sense of adventure. If you’re looking for an exciting travel destination with plenty of ancestor architecture to explore, be sure to add one of these pilgrimage sites to your bucket list. Tourism related to ancient traditions seems to be timeless. There are always interesting things to talk about. Religious tourism in some faiths looks similar, with its own uniqueness and sensations. There are certain values that are strongly guarded and others that are developed over time. People also set their preferences so that in practice religious tourism often has a new color based on the tourism actors. Lets join the fun talking about this topic only on Whitespace. Don’t miss a second of it, Thinkers.

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Is It True That Electric Cars Are The Solution?

Whitespace, Brand Architecture, Brand Identity, Brand Research, Produk /

In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter of the total greenhouse gases. Therefore, the presence of this alternative is part of the effort to reduce emissions. A number of pros and cons accompany the crowd about the suitability of electric cars and the agenda they bring. The Indonesian government even poured some money as a subsidy to switch to this type of vehicle. Alongside the pros and cons in society, the demand for electric cars is increasing, so the government must organize the distribution and recycling of EV battery waste. Yes, the demand and production have not been balanced. If this is done well, EV battery recycling itself can be a potential new economic center in Indonesia. On the other side, the popularity of this electrification solution is keep questionable as to its power source. What are the positive and negative impacts of electric cars? Watch the discussion between Aldrian and Heiro about technological developments and their effects on the environment only on WHITESPACE. 

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.

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What’s Up About Our Local Culture?

Whitespace, Brand Architecture, Brand Identity, Produk /

Hi, Thinkers! Do you admire our local culture? How do you think about it? Culture is identical to the identity of a group, even a region. Reflecting on history, culture is the closest thing to society. Since ancient times, culture has been used as a means to channel certain philosophical values. Culture is easier to accept, especially if it can be a voice that is not channeled or long suppressed. Likewise, today, culture has even become a kind of weapon to colonize. War is no longer only fought with weapons, but through the spread of culture that can have an impact on the wider community. The reflection is that local culture today has been heavily influenced by globalization and modernization. The generation of preservationists is abundant in quantity, but rapidly declining in preference. What exactly is happening to our local culture? In this episode of Whitespace, we invite Thinkers to examine our local culture together. Don’t forget to share opinion through the comment section!

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