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What is Brand Research?

Brand is one of the most valuable business and marketing assets. However, conducting branding and marketing activities based on trial and error whim potentially drain time, resources and budget. Thus, it would be wise to mitigate risks using Lia Sidik methodical brand research; be it qualitative, quantitative, triangulation or big data research.

Imagine your business as a bullet train and your vision is the destination. Brand market research is able to draw maps up to optimised railways that will reflect your leadership, ease your management, guide communications and coordinations also identity look and feel. 

For a vast and dynamic market like Indonesia, Lia Sidik strongly suggest you to do periodical brand research. Just like health checkup, brand needs to undergo measured procedure. The goal is to evaluate the team from external expert point of view. This diligence will grow your brand performance, prepare it to be fit for succession and sustainability.

How Brand Research will solve more problems in a day.
At the core of our work is research-based brand strategy development, where our expertise includes the continuous measurement and evaluation of brands. Lia Sidik, PhD collaborates with respectable post graduate international researchers. Our research division holds decades of international experience in commercial, education, SEO, development, CSR, and ESG research. Meanwhile, our inhouse R & D is certified by prestigious inventors such as Google and Meta. lia s. Branding & Design also attentively integrate artificial intelligence in our works and education materials.
Research is mostly beneficial during transforming a legacy brand for succession, pivot for targeting new market, or as survival strategy. When data wisdom plays a significant role in defining your brand image, that’s when you hire an experienced brand research specialist. As time is our currency, we understand the importance of getting quality result within optimised period of time. lia s. Branding & Design conducts research offline, online, and hybrid.
  1. Board meeting with Lia Sidik
  2. Agreement on research questions, methodology, timeline and budget
  3. Data collecting based on your need and data resources
    1. Qualitative, i.e. Focus Group Discussion, Key Informant Interview, Structured Observation, Synthesis of the Newest International Journals, Current News & Regulations Reviews
    2. Quantitative, i.e. Questionnaire, Experiment, or we suggest Big Data Research for the fastest insights
  4. Brand Analysis, triangulated and validated by experienced experts
  5. We generate alternatives of Optimised Brand Concepts, and you decide
LIA SIDIK
BRAND RESEARCH

What to Prepare For Brand Research

Before we discuss further about Brand Research services, let’s align our understanding on what Branding is. Kindly learn from this one minute video to get us on the same page and WhatsApp lia s. Branding & Design +6281331916912