What is Brand Identity?

Once upon a time, Brand Identity refers to visual elements associated with your brand: name, logo, color, typography, stationery set, and also company profile.

For today and the next decades, your business needs a strong Brand Name that is able to be legally protected as well as positioned as the top of mind in both offline and online market. It goes without saying businesses needs to rebrand, ensuring their verbal and visual Logo designs represent consistent values and edge in online and offline media (known as O2O). The company profile is also have to be omnichannel, integrated offline and online.

Crafting modern and integrated Brand Identity align with committed positive brand image will generate sustainable consistency in terms of sales.

Secret to better problem solving through Brand Identity.
Lia Sidik is the first researcher who explore and deliver the benefit of branding as visual communication design tool in Indonesia. Before her research in 2003, in Indonesia including Jakarta and Surabaya, “brand” was confused with graphic design, advertising or marketing. Although she was in junior year, her expertise is quickly acknowledged by:
  1. The Indonesian Government, entrusted Brand Identity of Museum Nasional Indonesia
  2. Landor, an international research-based-branding company accepted their first intern from Indonesia
  3. Gudang Garam Tbk, entrusted products integrated brand identity + brand image building for international take over, along with series of packaging design
  4. Universities ask her to share knowledge about branding before she even graduates up to today
Today the role of branding in Indonesia is clearly defined, and lia s. Branding & Design identity works are at least ten year ahead in innovations. Logo design is our first love; integrating value to logo, company profile, annual or sustainability reports conceptually with SEO is our game.
Ideally, the moment is based on the results of Brand Research and Brand Architecture. Once you have clarified the fundamentals and directions of your brand, it's time to conceptualise and implement your brand identity. This involves working with a brand designer or branding agency to create a logo design with visual elements that represent your brand's personality and resonate with stakeholders, employees, and target audience. Your brand identity serves as a symbol that brings your brand to life and communicates its essence effectively.
  1. Board meeting with Lia Sidik
  2. Agreement on elements, media, timeline and budget
  3. visual design process
  4. We generate alternatives of Brand Identity, and you decide
  5. Intellectual Property Registration
LIA SIDIK
BRAND IDENTITY

What to Prepare For Brand Identity

Before we discuss further about Brand Identity, from name, logo up to set of looks, let’s learn why today businesses need offline & online identity including company profiles. Check this one minute video and WhatsApp lia s. Branding & Design +6281331916912