Editor Academy

School vs Self-taught: How to Determine the Right One

Whitespace, Brand Research, Produk /

If you are young, it’s not time to sell skills, it’s okay to learn it first. Later, when it’s time to sell, just sell, make a mature portfolio, finally be able to work” -Ibra (2023) True skills are not only formed and obtained through one path. Its formation can usually be in schools by relying on teaching staff or self-taught who rely more on self-management independently. Education is a basic need that needs to be fulfilled. Its sources are generally divided into two, namely formal, semi-formal and informal. In society, formal is the most sought after. Formal education is legally more promising, although the curriculum is often questioned for its suitability to the needs of the world of work. On the other hand, semi-formal to informal education has received attention from various parties. Various platform brands have been created that provide facilities and facilities to teach certain education. In fact, the development of social media has also become one of the means to learn. Needs research is certainly fundamental to determine what steps need to be taken. In this WHITESPACE session, we thoroughly discuss this topic.

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Broken Home Children: Learning to Understand Circumstances

Whitespace, Brand Identity, Brand Research, Personal Branding /

Children of broken homes are often associated with a negative stigma. Their psychological well-being is also often questioned due to a lack of social support. The incompleteness of the survivors is considered to be the cause. Because of their incompleteness, broken home children are considered vulnerable to exposure to negativity. Broken home is a term commonly used to describe a family that is not intact due to divorce or separation. Generally, this situation is due to disharmony. Another problem commonly faced by broken home children is the trust issue. More or less, the family environment has a psychological impact in terms of trust, which is the basis for making decisions. In identity, broken home children become shadowed by the negative thoughts of the people. However, behind this there are interesting stories that deserve the spotlight including the point of view and the process of adapting to the incompleteness. If it’s from Thinkers, what is your POV about broken home children? Let’s join the discussion of WHITESPACE on this episode.

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Unique Facts about Germany and Its Culture

Whitespace, Brand Identity, Brand Research, Produk /

What is immediately cross to your mind when Thinkers hear the word “Germany”? Culture becomes the identity of a country. Each country stands with its own culture. Germany, for example, is seen as a disciplined and orderly country. Starting from its daily habits to as simple as the issue of waste management. The rules in this country have been cultivated into the discipline of the people. The people are not enforcers of “rules are there to be broken”, but naturally “rules are there to be obeyed”. This culture reflects that discipline character building takes time and needs to be consistent because the results are not instant. As mentioned before, from disposal habits to waste management for example. Germany pays a lot of attention and plays a role in the waste disposal behavior of its citizens. They always have a unique way of dealing with waste. There is a price to pay for the type of waste generated. Besides that, interestingly, waste can help to see the consumption trends that occur in society. Recycling is deeply rooted in German culture. There are still many interesting things about Germany that are culled in WHITESPACE this time. Are you sure you want to skip this discussion?

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Why Is Event Organizing Important?

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have their own characteristics. From the availability of similar services, then consumers have a preference. It is a way of the organizer to communicate their brand to be marketed through word of mouth because of the performance and creativity of the venue arrangement produced at each event. In this WHITESPACE session, we specially invite Thinkers to discuss event organizing that turns out to have an influence on image, as a form of communication, as well as an experimental space to reach consumers. Don’t forget to give a thumb up and leave your opinion in the comment section, Thinkers. Happy watching!

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Marketing Strategy and the Importance of Customer Experience

Whitespace, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer experience which impacts on consumer perceptions of brands or products. What is the right strategy to promote products? Any tips to win the online business competition? Check out the discussion between Corina and Okta about Marketing Strategy and the Importance of Customer Experience only in WHITESPACE. Write your thoughts in the comments below! 

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Is It True That Electric Cars Are The Solution?

Whitespace, Brand Architecture, Brand Identity, Brand Research, Produk /

In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter of the total greenhouse gases. Therefore, the presence of this alternative is part of the effort to reduce emissions. A number of pros and cons accompany the crowd about the suitability of electric cars and the agenda they bring. The Indonesian government even poured some money as a subsidy to switch to this type of vehicle. Alongside the pros and cons in society, the demand for electric cars is increasing, so the government must organize the distribution and recycling of EV battery waste. Yes, the demand and production have not been balanced. If this is done well, EV battery recycling itself can be a potential new economic center in Indonesia. On the other side, the popularity of this electrification solution is keep questionable as to its power source. What are the positive and negative impacts of electric cars? Watch the discussion between Aldrian and Heiro about technological developments and their effects on the environment only on WHITESPACE. 

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Business Model Canvas: Transforming to Digitalization

Whitespace, Brand Architecture, Brand Communication, Brand Experience, Brand Identity, Brand Research, Produk /

The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to map and communicate certain aspects of their business. The goal is to strategize management. What does the concept look like? How do I optimize it? Watch the full explanation through the video below.

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Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective

Whitespace, Brand Communication, Brand Experience, Brand Identity, Produk /

Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time cannot be hidden. It is just such a statement when its liked, its truly liked. When we get information, our brain releases dopamine and other feel-good neurotransmitters that can make us more likely to remember and act on it. This marketing strategy can still exist even in the era of all-digital marketing not without reason. Research from McKinsey find that from all over advertising, word of mouth is the primary factor behind 20-50% of all purchasing decisions. That means their decisions based on recommendations, either it from friends, influencer, family, etc. According to a Nielsen survey, 92% of people trust their purchasing decisions to recommendations given by those closest to them.  However, word of mouth still has its own shortcomings. Want to understand it in more detail? Come on, watch Agatha and Olivia’s chat only on WHITESPACE! Write your thoughts in the comments section! 

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What’s Up About Our Local Culture?

Whitespace, Brand Architecture, Brand Identity, Produk /

Hi, Thinkers! Do you admire our local culture? How do you think about it? Culture is identical to the identity of a group, even a region. Reflecting on history, culture is the closest thing to society. Since ancient times, culture has been used as a means to channel certain philosophical values. Culture is easier to accept, especially if it can be a voice that is not channeled or long suppressed. Likewise, today, culture has even become a kind of weapon to colonize. War is no longer only fought with weapons, but through the spread of culture that can have an impact on the wider community. The reflection is that local culture today has been heavily influenced by globalization and modernization. The generation of preservationists is abundant in quantity, but rapidly declining in preference. What exactly is happening to our local culture? In this episode of Whitespace, we invite Thinkers to examine our local culture together. Don’t forget to share opinion through the comment section!

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Good Vs Bad: Digital Literacy for Alpha Generation

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Thinkers, have you tried using AI yet? Mention to us which one you ever use! AI technology is getting more sophisticated. As we know, progress certainly brings two sides of impact. The attachment of Generation Alpha interaction with gadgets is predicted to have an impact on two main advantages of humans with AI, namely empathy and creativity. Wow, can it be tricked with an understanding of digital literacy? Let’s talk about it here on WHITESPACE.

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