What is Brand Architecture?
Put simply, Brand Architecture refers to organising a larger brand into structures of products and services brands. This professional structure will outline how your businesses and brands all relate to one another. Furthermore, Brand Architecture can be translated into to-do-checklist for everyday operation.
The value of brand architecture refers to enabling decision makers to place brand extensions in the right places, as well as to manage houses of brand identities, content marketing or brand communications and brand experiences according to the map generated by the previous step: brand research.
Brand Architecture enables problem solving as a team.
Why lia s. Branding & Design
| Let’s take a look at our founders. Embedded as the DNA of Lia Sidik is a spectrum to declutter and to structure in fast-paced discipline based on timeline. Doctorate experience equip her with forecasting skill, combined with intuitive blue ocean problem solving. Head of our operational Arini Sidik is naturally gifted and quantitatively methodical in comprehending human resource capacity. This is the foundation for creating efficient operational checklist with minimum redundancy. Meanwhile most lia s. Branding & Design team are educators. If needed, we train your employees to quickly catch up with the optimised brand structure and to work with the checklist. |  |
When does your brand need structure
| Brands that have been in action for many years usually expand. These companies tend to built branches, multi-layered blend of brands, each with its own unique features, market segment, positioning, and perhaps identities too. This may confuse potential customers, producing negative perceptions, and as such can adversely affect purchase decision-making e.g loss in sales. Additionally, internal recruits may also confuse and become dependents with managers and supervisors; affecting management agility. This is when Brand Architecture and structured to-do-checklists for everyday operation is needed. |  |
How to do brand architecture
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LIA SIDIK
BRAND ARCHITECTURE
What to Prepare For Brand Architecture
Before we discuss further about structure and checklist alternatives of Brand Architecture, please take time to learn this one minute video. Let’s get on the same page about 5 Steps Branding and WhatsApp lia s. Branding & Design +6281331916912
