Rumah Sakit Mata Undaan
Brand Architecture is a way of organizing the different subsections of a larger brand. The classic mix of new and legacy brand is Perhimpunan Perawatan Penderita Penyakit Mata Undaan (P4MU) and Rumah Sakit Mata Undaan (RSMU).
Brand Architecture communicates both the foundation’s and hospital’s growth; How the sub-brands of a larger whole are organized, and how they all relate to each other. It helps the marketing force to see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another to build Brand Image.