FAMILIE

AstraLifeID

BRAND COMMUNICATION Video Production

 

AstraLifeID presents: 21 days workout challenge

As part of Astra’s online marketing efforts, lia s. Associates developed a video for AstraLifeID (Astra Indonesia) which included concept development, film production and editing.

The objective was to inspire their audience to enjoy living a healthy lifestyle through exercise via an online social media campaign and contest called: 21 days workout challenge.

Astra asks their audience to follow a set routine of exercises over the course of 21 days, where they must post their daily workouts to receive rewards and incentives.

To view the campaign:
Astralifeid official IG: www.instagram.com/astralifeid
#21DaysWorkoutChallenge​ #UrusanSehatNoWorries​ #iGotYourBack​ #PertemananSehat​ @AstraLifeID

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