BRAND COMMUNICATION Video Production
AstraLifeID presents: 21 days workout challenge
As part of Astra’s online marketing efforts, lia s. Associates developed a video for AstraLifeID (Astra Indonesia) which included concept development, film production and editing.
The objective was to inspire their audience to enjoy living a healthy lifestyle through exercise via an online social media campaign and contest called: 21 days workout challenge.
Astra asks their audience to follow a set routine of exercises over the course of 21 days, where they must post their daily workouts to receive rewards and incentives.
To view the campaign:
Astralifeid official IG: www.instagram.com/astralifeid
#21DaysWorkoutChallenge #UrusanSehatNoWorries #iGotYourBack #PertemananSehat @AstraLifeID