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Norton
Norton Building Material Store made a statement when they announced to digitalize its Brand Architecture in both operational and marketing communication.
The move is a major strategy shift for a family company that expanded aggressively for years. By keeping the Brand Architecture practical, Norton smartly avoids becoming too-bloated-to-navigate in an increasingly competitive market.
BRAND IDENTITY
Corporate Logo | Corporate Stationery | Transportation | Corporate Mascot
BRAND ARCHITECTURE
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