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When your market is confuse about what products and services your company offers because your brand have grown over the years like D~Net who gradually become a multi-layered mix of B2B and B2C brands, each with their own brand identities. This can perplex consumers, as well as your employees.
Brand Architecture models is about how the structure of your brand can prevent problems like this. Enjoy the benefits of solidifying your Brand Architecture!
BRAND ARCHITECTURE
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