# Lia Sidik & Associates ## Posts - [test](https://liasidik.com/test/) - [3 Diseases That Cause Major Deaths](https://liasidik.com/3-diseases-that-cause-major-deaths/): How are you, Thinkers? Have you checked your health yet today? All of us are susceptible to diseases that can cause death, not just COVID-19. According to WHO, heart disease, stroke, Alzheimer’s and dementia, respiratory cancer, chronic obstructive pulmonary disease are some of the leading causes of death globally. It is important for us to take care of our health and go for regular checkups even when we feel fine. Remember, it’s always better to prevent than cure. Take care of your health from today is the most wise and cheap way to do. Being sick is an inconvenient condition, - [Self-Conscious, Emotionally Intelligent](https://liasidik.com/self-conscious-emotionally-intelligent/): Most of us have experienced self-conscious emotions at one point or another. They can be difficult to deal with, but understanding where they come from can help. Keep in mind next time you’re feeling jealous, embarrassed, or proud that these feelings are normal and complex. But with a little introspection, you can get to the root of them and understand yourself better. The exciting part of the journey of self-knowledge is when we are able to understand what we feel and what we need. Socially, a child is often accustomed to growing up shutting down or even holding back their - [Two Sides of Pride: Building Self-Esteem to Open a Network of Opportunities](https://liasidik.com/two-sides-of-pride-building-self-esteem-to-open-a-network-of-opportunities/): What are some things you do to make yourself feel proud? Hubristic pride is the kind that leads to narcissism and arrogance. Authentic pride, on the other hand, is the kind of healthy self-esteem that comes from doing something good and feeling good about it. We need both types of pride in our lives to feel good about ourselves, but we should try to minimize the amount of hubristic pride we experience and focus more on authentic pride. Research shows that there are two sides of pride that can represent emotions. (1) Authentic pride (beta) is pride that is adaptive - [Shame Culture on Social Media: Body Show Off Posts](https://liasidik.com/shame-culture-on-social-media-body-show-off-posts/): Have you ever had any experience with exhibitionism? It can be a pretty intense and titillating experience, but for some people, it’s a lifestyle. Exhibitionistic Disorder is characterized by the urge to expose one’s genitals to strangers or unsuspecting onlookers. The causes are unknown, but it is thought that one or multiple factors, such as antisocial personality disorder, substance abuse, or other paraphilic disorders, may play a role. If this sounds like something you (or someone you know) experience often, please reach out for help. Maybe one of us has experienced the unpleasant thing of being sent sensual content (someone - [Degree vs Performance: Which One is Most Considered?](https://liasidik.com/degree-vs-performance-which-one-is-most-considered/): Your ability to find a great job and be successful is not only based on the degree that you have. many employers trust undergraduate graduates more than high school graduates, but many of the graduates have difficulty finding work because of the lack of skills they have. This means that individual success is not fixed on the degree but also the ability to work. Thinkers! Do you care more about titles or performance? Many degrees are pursued through formal education. The focus on the degree usually dilutes the purpose of the process of attaining the degree. This can be proven - [Health: Equality vs Equity](https://liasidik.com/health-equality-vs-equity/): What is your experience using the facility of health in your country? It’s important to understand the difference between health equality and equity because they are both essential in different ways. Health equality is important because it ensures that everyone receives the same level of care, regardless of status or background. However, health equity is also important because it prioritizes social justice in healthcare and makes sure that everyone has access to the care they need. Without both health equality and equity, our healthcare system would not be able to function properly. Health is the right of every citizen. The - [Interesting Tourist Destinations in Lumajang City](https://liasidik.com/interesting-tourist-destinations-in-lumajang-city/): Have you ever visited Lumajang city? Lumajang is also known as “Kota Pisang”. Because this area is a producer of various types of delicious bananas. Not only that, Lumajang City also has natural tourist destinations ranging from mountains to beaches. Lumajang has its own attractiveness. From its highest elevation in Java, its iron sand commodity, to its diverse natural tourist destinations. The city’s exoticism attracts travelers from all over. Are you one of them? Research from Lauwrentius, Stephen et al. found that Lumajang conducted city branding using mascots. The mascot bridges the brand with the target audience. City branding is - [Religious Tourism, People's Preferred Preferences](https://liasidik.com/religious-tourism-peoples-preferred-preferences/): Pilgrimage is an ancient tradition that still draws people to destinations worldwide. Pilgrimage allows travelers to learn about history and culture uniquely, whether it’s for spiritual enlightenment, education, or a sense of adventure. If you’re looking for an exciting travel destination with plenty of ancestor architecture to explore, be sure to add one of these pilgrimage sites to your bucket list. Tourism related to ancient traditions seems to be timeless. There are always interesting things to talk about. Religious tourism in some faiths looks similar, with its own uniqueness and sensations. There are certain values that are strongly guarded and - [Cosplay Prospects as a Career Choice](https://liasidik.com/cosplay-prospects-as-a-career-choice/): Is cosplay a viable career option? Can you choose cosplay as your career? That are questions that plagues many aspiring cosplayers. On the one hand, cosplay requires a lot of time and effort, not to mention a sizable financial investment. On the other hand, cosplay can be hugely rewarding, both in terms of personal satisfaction and professional opportunities. Cosplay is a term for dressing up as a certain character. Cosplay is growing in many countries. The characteristics are used as a reference for making cosplay costumes and are adapted to the ideas or elements according to the country where the - [Understanding Never Enough’s Feelings](https://liasidik.com/understanding-never-enoughs-feelings/): Thinkers! Do you ever wonder why people cheat? In this video, the team of WHITESPACE, we will explores some of the reasons why people might be tempted to cheat on their partners. We also offer some insight and understanding on how to avoid cheating before it happens. Never enough is part of part of the human dynamic. It is part of ambition. Its pressure can cause one to be depressed, unsettled, and overly disappointed. In the teachings of the faith, we are required not to always look up, but rather look down and around us in order to reduce the - [Why is Self-Love Important?](https://liasidik.com/why-is-self-love-important/): In a world where social media has taken over, it’s hard for Gen Z to find their voice. With depression rates on the rise and a lack of self-love, this generation is struggling more than ever. In this video, we explore how to help Gen Z find their way and learn the importance of loving themselves. Self-love is a term in psychology to describe a state of self-respect. It is a form of appreciation for your own well-being and happiness. Since the term has become a trend, public awareness of the issue has increased. Although it has not been expressed - [Research Says, Recession Can Prosper the Creative Industry!](https://liasidik.com/research-says-recession-can-prosper-the-creative-industry/): Yesterday’s pandemic has forced us to immediately switch to digital. So what about recessions? Recession = dark year? This is why it is important to continue to be adaptive and make the most of what is. As those in the creative industry, we must try to maximize the main capital; creativity and various digital media. Then don’t forget to continue by doing FRUGAL INNOVATION. Frugal innovation = we save money but still produce innovation. Recessions aren’t always dark. This can actually be seen as an opportunity for the creative industry to present frugal innovation. In addition, the opportunity to collaborate is - [How to Self Healing From Pandemic to Recession](https://liasidik.com/how-to-self-healing-from-pandemic-to-recession/): How are you doing post-pandemic and when you hear about a recession in 2023? Difficult situations can greatly affect mental health, especially if you already have a specific condition. Some circumstances are beyond our control. Such as pandemics, recessions and more. Such circumstances take time for us to adapt to. The process often drains our energy. This is why it is important to learn and practice healthy reactions so as not to make things worse. We have a solution for that situation. Circumstances beyond our control cannot be paused or even stopped in a short time. However, the effects can - [The Journey of Cooking](https://liasidik.com/the-journey-of-cooking/): Is it cooking only for a women or also for men? How do you think, Thinkers? Cooking is basically a basic life skill, not tied to a particular gender. Moreover, this is a skill that can be taught since childhood. Parents only need to adjust the material according to age. But, the stigma of having to be a woman to be able to cook is very much a part of Indonesian society. Meanwhile, men cooking is not normalized in society. This is in contrast to the fact that there are more male chefs than female chefs. Chef David is here - [Chef and Food Scientist: Which is More Commercial?](https://liasidik.com/chef-and-food-scientist-which-is-more-commercial/): Chefs are skilled to work in the kitchen. Food scientist’s workspace is in the lab to develop products. What are the details of these two professions? In terms of fields, they are already different even though they both seem to focus on food. People are more familiar with the profession of chef than food scientist. Nowadays, chefs often appear on the screen as a competition, education, and entertainment. Food scientist helps the supply chain of food keep on the track. During the upcoming situation, food scientist do research to ensure the essential resources to keep exist. It also means, this profession - [The Riddle of Why Music Can Exist Today](https://liasidik.com/the-riddle-of-why-music-can-exist-today/): How come music can still exist until today? Does this question ever cross your mind, Thinkers? Evolution, a term invented by Darwin, refers to a long process that has three main features: variation, intergenerational transmission and dominance. Quoting from nature.com, these principles apply equally to biological and cultural evolution (Mesoudi, 2011). Music that has become a culture can be identified in the process of its evolve. So, does music evolve? From an evolutionary perspective, music is not directly related to the goal of survival. Then why is it still surviving or sustainably used today? Music is very useful for gathering - [Conveying Feelings Using Music](https://liasidik.com/conveying-feelings-using-music/): Have you ever using music to convey your character or even your feelings? Music includes emotional language. Through the strains of notes and rhythms arranged in such a way, music can help a person communicate emotions that may be difficult to express verbally. Is there a bad taste in music? Why are we sad when we hear mellow music and vice versa? What makes us like a particular song even when we don’t understand its meaning? Expressing ourselves is part of our daily lives. Expressing is an attempt for humans to express their feelings. As a form of media, music - [The Power of Music in Your Life](https://liasidik.com/the-power-of-music-in-your-life/): How do Thinkers feel the effect of music? Music is created from various media, such as sound and musical instruments. Practicing playing instruments, the piano for example, it can balance the left brain and right brain because both hands play with the same intensity. In contrast to other musical instruments that tend to be dominant, it is good to support motor skills. In addition, it is no less important to learn self-control. Lia Sidik, the founder of lia s. Associates, shares how music has influenced her life. The piano became her instrument of choice. Music helped and honed her skills - [Music Business in the Digital Age](https://liasidik.com/music-business-in-the-digital-age/): Music is one of the tools to help motivate, connect and relax. Research also provides in-depth evidence on the benefits of listening to music. Because of this influence, music has also become a field for businesses. Musicians are usually organized through a production house, while some indie musicians manage their own productions. Competition is growing in the music industry. Like doing business in general, doing business in music also requires research, understanding who the audience is (the type of music they usually listen to and their demographics). Between following the tastes of the market or creating tastes for the market, - [Debunking Diet and Fitness Myths](https://liasidik.com/debunking-diet-and-fitness-myths/): Thinkers! Weight training is a process that cannot be rushed if you want to see real results. Patience, dedication, and consistency are key when it comes to gaining muscle mass – both for men and women. While women may not bulk up the same way men do, we can still achieve impressive physiques with the right combination of diet and exercise. Are you looking to add more muscle to your frame? What obstacles have you faced in your journey? Share your story with us in the comments below! . - [How Not To Die Young](https://liasidik.com/how-not-to-die-young/): Although it may seem that youth is a time of stress and little rest, by making healthy and less stressful lifestyle choices, young people can actually prolong their lives. If you’re feeling overwhelmed or stressed, remember that your youth matters – but it doesn’t have to be shortened by needless worry. Do Thinkers have any tips for maintaining a healthy lifestyle in youth? - [Pros and Cons of Scholarships in Indonesia?](https://liasidik.com/pros-and-cons-of-scholarships-in-indonesia/): It is important for students to determine educational goals from the beginning and choose a trusted organizer in order to get the right scholarship. Then when students can enter top universities, does it mean their future is guaranteed? With possibility from two sides, it can be answered yes or no. Scholarships can be the answer . Most scholarships rewarding benefits that will reduce your problem about future. Even not all scholarships guaranteed job, but it used to give you networking. Scholarships usually have qualify such as academic, athletic talent, organization track records, etc. Scholarships is an academic achievement or as - [Research as a Place to Find Identity](https://liasidik.com/research-as-a-place-to-find-identity/): According to the expert, Lia Sidik, this WHITESPACE session specifically ... - [Do We Need to Worry About AI Technology?](https://liasidik.com/do-we-need-to-worry-about-ai-technology/): The development of technology feels more advanced every day, one of which is ... - [Is Oversharing a Sign You're Insecure?](https://liasidik.com/is-oversharing-a-sign-you-are-insecure/): Insecurity can arise for many reasons, one of it is the content we consume on social media. The digital age makes it easy for us to see things from an instant perspective or even not the truth. Apart from insecurity, something that is also closely related to social media is oversharing, which can cause anxiety. Sharing personal things comes with consequences, and when we can’t accept them, it can have a negative impact to mental. Sharing personal life whether it about yourself or even somebody else with inappropriate amount of detail is oversharing. Sometimes we just want to share a - [What is Gender Equality?](https://liasidik.com/what-is-gender-equality/): Gender equality is often misinterpreted and leads to empty debate. Pros and cons keep running whenever any issue about gender equality comes up. Mostly, this issue focuses on women’s right because there is gender discrimination in every level and field. Is there is no place to lifted men’s right? So what exactly is gender equality and what is its main purpose? Is that only for women? Watch Cindy and Shandy talk about the meaning of gender equality and its application scheme in society only at WHITESPACE. Write your thoughts in the comments section. WHITESPACE is present every Saturday, at 11.00 - [Artist vs Designer, Same or Really Different?](https://liasidik.com/artist-vs-designer-same-or-really-different/): Do you guys ever write on the search bar “What is the difference between artist and designer”? The question has touched 63,000,000 related answers. Most ordinary people might assume that artists and designers do not have significant differences or even the same. In fact, these two are different, starting from the creative mindset, focuses, work process, work environment, time frame, to the final results. As a designer, his main job is to solve problems and provide solutions. Designer visualizes a concept. While an artist focuses on expression. A work of art does not need to think of a solution to - [Strawberry Generation: Positive vs Negative](https://liasidik.com/strawberry-generation-positive-vs-negative/): The strawberry generation is one of the names for Gen Z. It is synonymous with a creative and innovative spirit, but is fragile and gives up easily. This term describes the character or mentality of the younger generation (born after 1980) who are “soft” like strawberries. Strawberries are used as an analogy because they are considered charming but less adaptive or cannot stand with social pressure and hardships. Apparently, this is often formed due to parental upbringing to a lack of strong motivation. For example, parents’ habit of comparing their children’s achievements. This can be one of the big factors - [Lets Live More Calm by Applying Self Control](https://liasidik.com/lets-live-more-calm-by-applying-self-control/): Many people assume that practicing stoicism is akin to refraining from expressing emotions or feeling happy. Though stoicism itself is actually a philosophy about the happiness of life where the main point is to avoid yourself from stress-inducing thoughts.  When we can empower ourselves to control ourselves, there will be no thought of being upset for too long when circumstances are out of our control. That is part of self-control. An ability to be able to manage impulses, emotions, and behaviors to achieve certain goals. Quoting from psychologytoday.com, the debate surrounds the extent to which self-control is an innate individual - [How to be Wise in Parasocial Relationship](https://liasidik.com/how-to-be-wise-in-parasocial-relationship/): Is it normal for Thinkers to have Parasocial Relationships? Addiction among fans is a phenomenon that is prevalent even today. Celebrities, idol, to fictional characters are targeted in these one-sided imaginary relationships. The identity of celebrities, for example, as public figures and their interactions with fans, often blurs the boundaries that they are human beings with a need for privacy. There is a psychological term called Parasocial Relationship. Parasocial Relationships in Indonesian are often known as halu or kehaluan. Perception of public says that Parasocial Relationships makes them be toxic, but experts say, it doesn’t. Besides it count as addicted - [What Is The Use of Gender Equality?](https://liasidik.com/what-is-the-use-of-gender-equality/): One of the social issues that is not time-consuming is about gender equality. Have you notice about this issue, Thinkers? What the heck is meant and asked to be equal in this agenda? As it turned out, it became a pros-cons. From the discussion, there are certain levels that are used as limits to the extent of the equality that is being fought for. Gender equality is also part of points in the Sustainable Goals, which is on the number 5. Besides it is a fundamental human right, gender equality is critical movement to increase protection and the well-being of both - [How to Be Ready to Become an Adult?](https://liasidik.com/how-to-be-ready-to-become-an-adult/): Fear is man’s greatest enemy. Transitioning into adulthood is no exception. A person gets more pressure both socially and from within themselves. Fear grows because there is prestige, pride, and expectations that must be “realized”. Becoming an adult is often not understood as a process. Reality breaks expectations, leading to the additional perception that becoming an adult is difficult. As if in facing the adult phase, one must go through and understand it alone without anyone’s help. The measure of maturity in general is usually seen from the age level. However, emotionally, age does not always reflect one’s maturity. Social - [Mental Strength Mechanisms Among Students](https://liasidik.com/mental-strength-mechanisms-among-students/): Can busyness have an impact on a person’s mental health? Mental health has become a topic that has been discussed in various timelines in recent years. Looking at the reality around us, this issue even reached school children. Based on each person’s survival mechanism, school children also have coping mechanisms to overcome themselves immersed in busyness that affects their mentality. So, what is mental health? Why is it become trending at nowhere? Based on medicalnewstoday.com, mental health can be understood as all about how people think, feel, and behave. Thoughts, feelings, and behaviors are affected by many factors and aspects. - [Create Your Own Board Game with Martin Ang](https://liasidik.com/create-your-own-board-game-with-martin-ang/): Hi Thinkers, like playing board games? Or is it curious? ... - [How to be Physically Healthy by Food?](https://liasidik.com/how-to-be-physically-healthy-by-food-2/): “Aku anak sehat, tubuhku kuat” did you guys Thinkers ever heard that lyric? A healthy body certainly does not necessarily exist without efforts to maintain it. Starting from check-up, adjusting diet, recognizing the signs given by the body, getting enough rest, moving enough, and as are some of the efforts. An indication of a healthy body is both spiritually and physically. Spiritually, it is usually related to peace of mind and heart through spiritual activities or meditation. While physically, it generally requires us to move, avoid harmful habits, and nourish ourselves with adequate nutrition. According to The World Health Organization - [Digi-Health Facilitates the Community to the Medical Community](https://liasidik.com/digi-health-facilitates-the-community-to-the-medical-community/): Thinkers! So far, Digihealth has been very helpful in Indonesia ... - [Kitchen Rodeo: Board Game Innovation with Cooking Recipe Menu](https://liasidik.com/kitchen-rodeo-board-game-innovation-with-cooking-recipe-menu/): What makes board games interesting? Is the board game only limited ... - [Want to Open a Business, But Confused About Where to Start? Here is the Solution](https://liasidik.com/want-to-open-a-business-but-confused-about-where-to-start-here-is-the-solution/): It is common knowledge that entrepreneurship or entrepreneurship ... - [The Role of Food Vlogger in Culinary Business](https://liasidik.com/the-role-of-food-vlogger-in-culinary-business/): Who is Thinkers' favorite food vlogger Of the many types of vloggers ... - [School vs Self-taught: How to Determine the Right One](https://liasidik.com/school-vs-self-taught-how-to-determine-the-right-one/): If you are young, it’s not time to sell skills, it’s okay to learn it first. Later, when it’s time to sell, just sell, make a mature portfolio, finally be able to work” -Ibra (2023) True skills are not only formed and obtained through one path. Its formation can usually be in schools by relying on teaching staff or self-taught who rely more on self-management independently. Education is a basic need that needs to be fulfilled. Its sources are generally divided into two, namely formal, semi-formal and informal. In society, formal is the most sought after. Formal education is legally - [Broken Home Children: Learning to Understand Circumstances](https://liasidik.com/broken-home-children-learning-to-understand-circumstances/): Children of broken homes are often associated with a negative stigma. Their psychological well-being is also often questioned due to a lack of social support. The incompleteness of the survivors is considered to be the cause. Because of their incompleteness, broken home children are considered vulnerable to exposure to negativity. Broken home is a term commonly used to describe a family that is not intact due to divorce or separation. Generally, this situation is due to disharmony. Another problem commonly faced by broken home children is the trust issue. More or less, the family environment has a psychological impact in - [Unique Facts about Germany and Its Culture](https://liasidik.com/unique-facts-about-germany-and-its-culture/): What is immediately cross to your mind when Thinkers hear the word “Germany”? Culture becomes the identity of a country. Each country stands with its own culture. Germany, for example, is seen as a disciplined and orderly country. Starting from its daily habits to as simple as the issue of waste management. The rules in this country have been cultivated into the discipline of the people. The people are not enforcers of “rules are there to be broken”, but naturally “rules are there to be obeyed”. This culture reflects that discipline character building takes time and needs to be consistent - [Why Is Event Organizing Important?](https://liasidik.com/why-is-event-organizing-important/): Most of the time, when visiting an event, what we see is an order. That order is the result of an organized event. Whether it’s highly organized, medium, or less depends on certain things such as the length of preparation time, planning strategies, costs incurred, and many things. As event organizer service providers, they have their own characteristics. From the availability of similar services, then consumers have a preference. It is a way of the organizer to communicate their brand to be marketed through word of mouth because of the performance and creativity of the venue arrangement produced at each - [Marketing Strategy and the Importance of Customer Experience](https://liasidik.com/marketing-strategy-and-the-importance-of-customer-experience/): Not just selling, marketing has various elements so that maximum results. In addition to product quality that must answer market needs, sellers must also consider customer experience (CX) to attract and convince potential customers. Marketing is at the forefront of reaching consumers. Based on its type, marketing can be divided into target-based, marketing technique-based, and tool-based. Some of these types are digital marketing, word of mouth, affiliate, B2B, and B2C. In developing a strategy, there is usually a goal to be achieved so that it can be the direction in which marketing is carried out. Marketing will also affect the consumer - [Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration](https://liasidik.com/most-exciting-brand-strategy-the-phenomenal-uniqlo-x-kaws-collaboration/): What thinkers about UNIQLO? This famous Japanese brand, in 2023 ... - [Is It True That Electric Cars Are The Solution?](https://liasidik.com/is-it-true-that-electric-cars-are-the-solution/): In the midst of increasing emission problems, there is a renewed effort to switch to environmentally friendly vehicles. One of them that is intensively discussed and promoted is the electric car. Electric cars are predicted to be the solution to the problem of increasing emissions. Indeed, vehicles are said to contribute more than a quarter of the total greenhouse gases. Therefore, the presence of this alternative is part of the effort to reduce emissions. A number of pros and cons accompany the crowd about the suitability of electric cars and the agenda they bring. The Indonesian government even poured some - [Business Model Canvas: Transforming to Digitalization](https://liasidik.com/business-model-canvas-transforming-to-digitalization/): The COVID-19 pandemic has another side that makes us have to rack our brains to create new opportunities in the midst of a crisis. This crisis is arguably new to several generations. In fact, this crisis is also a challenge for generations that have dealt with pandemics in the past. However, a condition should not limit us in finding and creating opportunities. Collaborating with speakers from Ciputra University, Lexi Pranata and Edwin Ervanto, this time WHITESPACE will invite Thinkers to understand creating opportunities using the Business Model Canvas. Business Model Canvas (BMC) is usually used in helping business people to - [Word of Mouth Marketing: Conventional Marketing Strategies That Are Still Effective](https://liasidik.com/word-of-mouth-marketing-conventional-marketing-strategies-that-are-still-effective/): Word of mouth is one of the marketing strategies that has long been used and is still effectively applied today. It is actually interesting. Review as a feedback from consumer can be a powerful tools to make others look up into our brand, product, and some of it. The excitement of someone most of the time cannot be hidden. It is just such a statement when its liked, its truly liked. When we get information, our brain releases dopamine and other feel-good neurotransmitters that can make us more likely to remember and act on it. This marketing strategy can still exist - [What's Up About Our Local Culture?](https://liasidik.com/whats-up-about-our-local-culture/): Hi, Thinkers! Do you admire our local culture? How do you think about it? Culture is identical to the identity of a group, even a region. Reflecting on history, culture is the closest thing to society. Since ancient times, culture has been used as a means to channel certain philosophical values. Culture is easier to accept, especially if it can be a voice that is not channeled or long suppressed. Likewise, today, culture has even become a kind of weapon to colonize. War is no longer only fought with weapons, but through the spread of culture that can have an - [Good Vs Bad: Digital Literacy for Alpha Generation](https://liasidik.com/good-vs-bad-digital-literacy-for-alpha-generation/): Thinkers, have you tried using AI yet? Mention to us which one you ever use! AI technology is getting more sophisticated. As we know, progress certainly brings two sides of impact. The attachment of Generation Alpha interaction with gadgets is predicted to have an impact on two main advantages of humans with AI, namely empathy and creativity. Wow, can it be tricked with an understanding of digital literacy? Let’s talk about it here on WHITESPACE. - [Mindful to Choose What to Eat](https://liasidik.com/mindful-to-choose-what-to-eat/):  “We eat because we are hungry. We eat for energy.” Food Psychologist Dr. Brian Wansink has found that we make more than 200 decisions about food every day, but we are unaware of 90% of those decisions. In every food we buy, we should know how to read nutritional value information (nutrition facts) that are usually listed on food labels. That way, we will be more aware of what we consume daily, especially the consumption of sugar and fat. The sheer number of options on the shelves at grocery stores and supermarkets is a race against the time everyone has to - [Did You Find a Difficulty Managing Waste? Try Using Waste App](https://liasidik.com/did-you-find-a-difficulty-managing-waste-try-using-waste-app/): Thinkers! With the advances in technology, we are seeing more and more apps that aim to make our lives easier. One such app is the Waste app, which helps us manage our waste with ease. With this app, we can see how much pollution we are producing and take steps to reduce it. Waste is both the product of human consumption and the biggest enemy, as its amount is becoming increasingly unreasonable to control. Various parties are moving through various ideas and cooperation to control waste through proper management. But how far it can goes? If you find any difficult to - [The Potential Behind the Circular Economy Concept](https://liasidik.com/the-potential-behind-the-circular-economy-concept/): Thinkers! The circular economy concept has the potential to change the way we think about waste and product value. By focusing on ways to reuse products and upcycle their value, we can reduce waste and extend the life of products. This approach also has economic benefits, as it can save businesses money in the long run by reducing material costs. Have you heard of the circular economy? What do you think? Perhaps some are still unfamiliar with the term circular economy. Circular economy is an economic system that aims to produce economic growth that minimizes the social and environmental damage - [Re-Use Architecture Cause Why Not](https://liasidik.com/re-use-architecture-cause-why-not-2/): Thinkers! Indonesia has a number of colonial buildings that have been preserved and are still in use today. The reuse of building items to be rebuilt into a new place is called reuse architecture. This type of architecture is not only found in Indonesia, but all over the world. Re-use architecture material can be a great way to preserve history while also creating new, modern spaces. - [Diversity in Branding: Ads, Campaigns, and Crowd Culture Strategy](https://liasidik.com/diversity-in-branding-ads-campaigns-and-crowd-culture-strategy/): Thinkers! Companies have been using diversity ads and campaigns to form meaningful and emotional relationships with their customers. They do this by using cultural branding and crowd culture strategies. These strategies help companies tap into the power of social media and word-of-mouth to create a campaign that resonates with their target audience. Do you often see diversity ads? What are some examples that you’ve seen? Crowd culture help you to keep up with the changing consumer attitudes. By understood the crowd culture, we can learn how to create brand loyalty and trust in the digital age. Especially, it refers to - [Tips for Managing Finances in the UMKM Business Realm](https://liasidik.com/tips-for-managing-finances-in-the-umkm-business-realm/): Finances can be quite a headache. However, when you think about it, financial management has efficient benefits in the long run. Financial management is indispensable in running a business. Businesses also need transparency of money in and out. From the unrest in the UMKM business, Whitespace in this episode raises tips on financial managing on that business scale. No matter how big or even small a business is, financial management is a basic thing that must be considered. Thinkers! Financial records are indeed very important for businesses, both small and large scale. By recording all financial activities, we can monitor - [Your Mouth is My Money: Consumption based on Reviews and Recommendations](https://liasidik.com/your-mouth-is-my-money-consumption-based-on-reviews-and-recommendations/): The era of digital marketing has practically been around since 1990. Meanwhile, marketing in general can be noticed since the industrial revolution. The industrial revolution era was an important time for marketing because it laid the foundation for modern mass marketing techniques. There are several types of marketing ranging from traditional to modern. Traditional marketing, it turns out, is not merely eliminated in the midst of the development of modern marketing. Word-of-mouth marketing, for example. This marketing usually relies on existing customers who refer or recommend to new customers. Thinkers! Word-of-mouth marketing is one of the most powerful forms of - [O2O Transformation: Definition, Considerations, and Benefits](https://liasidik.com/o2o-transformation-definition-considerations-and-benefits/): Thinkers! An O2O transformation can be very beneficial for a business, but it is not a decision that should be made lightly. There are many things to consider, such as the consumers, infrastructure and store operations. If a business has the capacity to carry out an O2O transformation, then it should go ahead with it. What is O2O? O2O is a business model online to offline which attract potential buyers from online to buy in the offline store. Digitalization is close to this business model and the transformation to attract buyers online is a dynamic strategy which you don’t want - [Take the Golden Opportunity to Set Up an Individual Company](https://liasidik.com/take-the-golden-opportunity-to-set-up-an-individual-company/): Great news, Thinkers! Now you can open a company without having to find a partner first. This means being able to become a leader and control your own company by opening an individual PT. Whitespace on this episode will tell you the steps you need to take to make your dream come true of owning your own business. But, before go far to the video lets define an individual company first. According to Cipta Kerja Law Article 153A Paragraph 1, an individual company or individual PT is companies whom meet the criteria for micro and small business that can be - [Explore Tourist Destinations about Kingdoms, Palaces, and Castles](https://liasidik.com/explore-tourist-destinations-about-kingdoms-palaces-and-castles/): Have Thinkers ever travel to somewhere? What is your favorite destination to go? Travel and tourism is one of the biggest industries with many unique facts. People consume a lot around this industry. A variety of destinations continue to emerge along with the people’s preferences. Ranging from nature-based destination to corridors and other indoor destination. Tourist also love to see ancient spot of the city. Product of tourism using a palace and its culture become an attraction. Royal tourism is growing in popularity, as travelers seek out destinations that offer a unique view into the monarchical side of a country. - [Pilgrimage: A Trip Beyond Travel](https://liasidik.com/pilgrimage-a-trip-beyond-travel/): Can Thinkers name an old tradition that still exists today? Traditions are usually still valid and carried out until now, but there are traditional values that are still preserved and not. Pilgrimage! Yes, pilgrimage turned out to be an ancient tradition in ancient times by ancestors. Even its existence still exists today and has been inserted. In fact, pilgrimages allow tourists to learn about history and culture uniquely, be it for spiritual enlightenment, education, or a sense of adventure. Can it be so? Let’s talk more about it in WHITESPACE on this episode. - [Unforgettable! Travel Experience with Architectural Destinations](https://liasidik.com/unforgettable-travel-experience-with-architectural-destinations/): Thinkers! If you’re looking for an unforgettable travel experience, architectural destinations can be your options. By exploring unfamiliar cities and neighborhoods, you will stumble upon some of the most amazing architecture in the world. And who knows? You might even find yourself falling in love with a new place. In order for an architectural destination to be successful, it is not enough to have beautiful architecture. There are five other factors that are essential in order to make an area a tourist destination. So, what are the 5A factors that make a destination successful? The area also needs to be - [Use Electric Vehicles, Lose or Profit?](https://liasidik.com/use-electric-vehicles-lose-or-profit/): Have Thinkers ever seen or tried an electric vehicle? Or maybe you already have one? The presence of electric vehicles is booming again, considered to make it easier for people to own vehicles without the need to pay expensive. In fact, Indonesia itself has released a new product, namely an electric vehicle that has joined the Gojek & Grab companies since 2022. The are pros and cons. Many people said it’s good for nature because clean energy, but the other deny it. Between the crowd, electric vehicles keeps growing and be more popular. People pays more attention on it and - [Waste Recycling Project: From Curious, to Brilliant Business](https://liasidik.com/waste-recycling-project-from-curious-to-brilliant-business/): Thinkers! If you’re inspired to start recycling plastic at home, do your research first. Before getting started, you need to understand a few things, like the different types of plastics and how to clean them properly. Based on Cambridge Dictionary, recycle is using again used objects and materials that are ready to be thrown out. As part of circular economy, this way keeps materials and products in circulation for as long as possible. In this episode of WHITESPACE, we sit and discuss some knowledge and also effort with Verena Lindra, the founder of Sincerely Warp Surabaya. Through the talks, we - [Love at First Swipe: Dating Apps User Experience](https://liasidik.com/love-at-first-swipe-dating-apps-user-experience/): Wait, who are the Thinkers who have ever used online dating apps? Dating apps designed to generate connections in romance or even friendship. This software applications help people to have dating experience mobile in profound ways through online. Forbes.com mentioned, survey from Pew Research Center in 2022, 30% adults of U.S say they have used a dating site or app. Meanwhile, in Indonesia, Tinder (one of dating apps) have 10.7 million customer, its increase 17.6% compared to the last year. With plethora of options, Thinkers who’s interested can find the right one. But Thinkers, when choosing to find a date or soul - [5 cara ....](https://liasidik.com/5-cara/): a.    Manajemen risiko keamanan informasi menggunakan pendekatan berbasis aset informasi. b.    Proses penilaian risiko dan penanganan risiko dilakukan minimal 1 tahun sekali. c.     Keseluruhan proses penilaian risiko keamanan informasi dan proses penanganan risiko keamanan informasi menggunakan Lembar Manajemen Risiko Keamanan Informasi (STD-MNRG-CQM-QCM-009). Lembar manajemen risiko keamanan informasi diperiksa oleh Management Representative dan disetujui oleh Presiden Direktur.   d.    Divisi sebagai risk owner yang memiliki aset informasi di dalam ruang lingkup sistem manajemen informasi bertanggung jawab sebagai asset owner yang wajib melakukan pengamanan informasi dan identifikasi aset informasi serta hubungannya dengan risiko keamanan informasi. - [Why company should consider their Brands](https://liasidik.com/why-company-should-consider-their-brands/): Effective branding follows a rational, and methodical approach to optimally generate and endorse a brand, service, and or product. Brand-building typically consists of five interconnected phases of production, each of which complements each other sequentially. We will discuss each of the five phases in more detail, please click the links below to visit each respective page. ## Pages - [Links](https://liasidik.com/links/): LIA SIDIK LINKS Links “Teachfluence” di SMK MM2100 - [Blog Options](https://liasidik.com/blog-options/): LIA SIDIK WORK Standard Posts grid & Filter All Brand Identity Work All All Brand Identity Work Want to Open a Business, But Confused About Where to Start? Here is the Solution It is common knowledge that entrepreneurship or entrepreneurship … Most Exciting Brand Strategy: The Phenomenal UNIQLO x KAWS Collaboration What thinkers about UNIQLO? This famous Japanese brand, in 2023 … The Role of Food Vlogger in Culinary Business Who is Thinkers’ favorite food vlogger Of the many types of vloggers … Kitchen Rodeo: Board Game Innovation with Cooking Recipe Menu What makes board games interesting? Is the board - [Crossword Answer 2024](https://liasidik.com/crossword-answer-2024/): Crossword Answers 2024 LIA SIDIK CROSSWORD ANSWERS 2024 Need Help With Brand Solutions? We Are Experts! Contact Us - [Brand Communication](https://liasidik.com/brand-communication/): What is Brand Communication? Brand Communication refers to all marketing communication activities that deliver message with target audience. Typically following a specified strategy to maximize the response based on understanding audience’s needs, intent, personality and motivations. Promotional activities such as advertising, be it conventional above-the-line and below-the-line and online through-the-line, are included as Brand Communication or Integrated Marketing Communication. For most urban millennials and generation Z, it becomes more effective to communicate via social media content due to the contemporary realities, and can benefit marketing greatly due to its ability to generate conversation, reviews, shares and other organic engagement.  Social - [Brand Identity](https://liasidik.com/brand-identity/): What is Brand Identity? Once upon a time, Brand Identity refers to visual elements associated with your brand: name, logo, color, typography, stationery set, and also company profile. For today and the next decades, your business needs a strong Brand Name that is able to be legally protected as well as positioned as the top of mind in both offline and online market. It goes without saying businesses needs to rebrand, ensuring their verbal and visual Logo designs represent consistent values and edge in online and offline media (known as O2O). The company profile is also have to be omnichannel, - [Brand Experience](https://liasidik.com/brand-experience/): What is Brand Experience? An experience encompasses a wide range of emotions, judgments, mental states, and responses that individuals may exhibit when encountering your brand. It transcends specific categories, channels, or media that last impression before, during, and after a person engages with your brand; which include your environment design . . as well as employee performances. Utilize training to align your vision and brand activities, then infuse it into every aspect of the brand identity and brand communication. Use internal brand training to create cohesive and captivating Brand Experience that leaves a lasting impact. https://www.youtube.com/watch?v=iXbPZxZvuTI Problem solving with Brand - [Brand Architecture](https://liasidik.com/brand-architecture/): What is Brand Architecture? Put simply, Brand Architecture refers to organising a larger brand into structures of products and services brands. This professional structure will outline how your businesses and brands all relate to one another. Furthermore, Brand Architecture can be translated into to-do-checklist for everyday operation. The value of brand architecture refers to enabling decision makers to place brand extensions in the right places, as well as to manage houses of brand identities, content marketing or brand communications and brand experiences according to the map generated by the previous step: brand research. https://www.youtube.com/watch?v=MSCvxNHAlUY Brand Architecture enables problem solving as - [Brand Research](https://liasidik.com/brand-research/): What is Brand Research? Brand is one of the most valuable business and marketing assets. However, conducting branding and marketing activities based on trial and error whim potentially drain time, resources and budget. Thus, it would be wise to mitigate risks using Lia Sidik methodical brand research; be it qualitative, quantitative, triangulation or big data research. Imagine your business as a bullet train and your vision is the destination. Brand market research is able to draw maps up to optimised railways that will reflect your leadership, ease your management, guide communications and coordinations also identity look and feel.  For a - [Contact](https://liasidik.com/contact/): CONTACT Locations SURABAYA Jl. Manyar Indah Raya No. 43Menur Pumpungan, Kec.Sukolilo, Kota SBY, Jawa Timur 60118 JAKARTA Grand Topic Apartment Tower 1,Suite 1902 Jl. Letjen S Parman Kav 3Jakarta Barat 11470 lia s. Associates (PROJECT) +62 81 331 916 912 lia s. 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They can be difficult to deal with, but understanding where they come from … November 23, 2023 Brand Communication Two Sides of Pride: Building Self-Esteem to Open a Network of Opportunities What are some things you do to make yourself feel proud? Hubristic pride is - [Home](https://liasidik.com/): is specialised in brands who deliver meaningful impacts for targeted market and our life. Together we consistently educate through measured brand strategies, systematic design guidelines, profitable campaigns, as well as practical consultation and training. Our services are trusted bymanufacture and corporate owners, government and NGO decision makers, also respectable university and school leaders as education is our core pillar. Our . Services lia s. Associates Branding & Design Under the visionary leadership of Lia Sidik, PhD, our team is at the forefront of contemporary brand strategy, optimizing design for structured marketing communication. 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