Testimonial

“All projects we entrusted with Lia s. Associates was approached professionalism, enthusiasm, care and focus.”

“All projects we entrusted with Lia s. Associates was approached professionalism, enthusiasm, care and focus.”

“All projects entrusted to Lia s. associates were approached with professionalism, enthusiasm, care and focus.”

Pak Bang Bang
Ceo Skay

Pak Bang Bang
Ceo Skay

Paul Dillon
MCC Public Communications Advisor

Testimonial

“All projects we entrusted with Lia s. Associates was approached professionalism, enthusiasm, care and focus.”

“All projects we entrusted with Lia s. Associates was approached professionalism, enthusiasm, care and focus.”

“All projects entrusted to Lia s. associates were approached with professionalism, enthusiasm, care and focus.”

Pak Bang Bang
Ceo Skay

Pak Bang Bang
Ceo Skay

Paul Dillon
MCC Public Communications Advisor

Slider

Putting a stop to
money
laundering

As part of an ongoing nation wide campaign, we were tasked to design and produce a number of applications to assist with the introduction of Indonesia’s PVA licensed identity. The program was conducted by Bank Indonesia, the Center for Financial Transaction Reporting and Analysis (PPATK) in collaboration with the USAID Millennium Challenge Cooperation-Indonesia Control of Corruption Project (MCC ICCP).

Regarding the concept, we set out in search for an ‘eye’-catching brand identity,  something which settled on Indonesia ’s mythic past. Clues to a traditional “wayang” shadow puppet’s character are found in the shape of his or her head. Prabu Rama (shown here) is considered the ultimate representation of courtly manners, wisdom and bravery. That noble lineage is reflected in the distinctive shape of his eye (known as Gabahan, or Grain of Rice), a fitting centerpiece to the AMC shield.

 

Research | Strategy | Branding | Copy Writing | Translation | Photography | Training Video | Music | Graphic Design | Print | Display | Guideline | Internal Activation

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