“lia s. power comes from knowledge, which is reflected by their precision and efficiency.”

“lia s. power comes from knowledge, which is reflected by their precision and efficiency.”

Freddy Pangkey

Freddy Pangkey

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Painting the way 
forward for Skay

Since 1990, Skay (Satriakarya Adiyudha) has become recognized as one the leading building material distribution companies in Indonesia. With an extensive network of distribution centers (9,000 outlets) they are well situated all across Indonesia, supplying customers with top end quality products. Skay knows that managing information requires effective communication, applicable channels and succinct delivery, so when Skay asked us to develop their new brand identity and to expand their collateral across board, we knew we would have to create a breakthrough strategy to ensure everything fit perfectly.

Regarding the concept behind their brand identity, we wanted to reflect technology, speed, efficiency, dynamism and strength, as derived by their distribution network, ‘The Hub’ which expresses their products and clientele as diverse and numerous, all flowing inward to coalesce together as one. And as such we expanded these ideals across all communication applications.

 

Research | Strategy | Brand Identity | Brand Guidelines | Application | Company Profile | Integrated Marketing Communications | Marketing Templates | Copy Writing | Graphic Design | Sales Collateral | Print | Responsive Web Development | Google Ads Management | Video Production | Multimedia | Mascot Character Design | Corporate Training | Brand Guidelines

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