“The team at EMCO is grateful and proud to participate once again at Indonesia's Digital Popular Brand Awards.”

“The team at EMCO is grateful and proud to participate once again at Indonesia's Digital Popular Brand Awards.”

Freddy Pangkey

Freddy Pangkey

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PRISMA × Bappenas × AustralianAid

Through the prism of Branding decisions, Brand Architecture is analysed as an evolutionary strategy decision.

For PRISMA × Bappenas × AustralianAid, two strategies are identified:
I. An integration strategy which seeks to achieve image alignment between corporate and agriculture product brands
II. A separation strategy which seeks to shape different images for different B2G multinational stakeholders


BRAND ARCHITECTURE

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