“Over many years, we have entrusted Lia s. Associates with handling our brand. All projects are always approached with professionalism, enthusiasm, care and focus.”

“Over many years, we have entrusted Lia s. Associates with handling our brand. All projects are always approached with professionalism, enthusiasm, care and focus.”

Pak Bang Bang
Ceo Skay

Pak Bang Bang
Ceo Skay

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Norton

Norton Building Material Store made a statement when they announced to digitalize its Brand Architecture in both operational and marketing communication.

The move is a major strategy shift for a family company that expanded aggressively for years. By keeping the Brand Architecture practical, Norton smartly avoids becoming too-bloated-to-navigate in an increasingly competitive market.


BRAND ARCHITECTURE

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