Testimonial

"Amelia was wonderful. Congratulations for successfully designing the logo of Indonesia's National Museum."

"Amelia was wonderful. Congratulations for successfully designing the logo of Indonesia's National Museum."

"Amelia was wonderful. Congratulations for successfully designing the logo of Indonesia's National Museum."

Fuad Hassan

Fuad Hassan

Fuad Hassan

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Museum Nasional

Lia Sidik was selected as the sole winner of Indonesia’s National Museum (Museum Nasional) national design competition to celebrate their 225th anniversary. The goal was to produce a fresh brand capable of entering the global and social markets, one that was capable of reflecting the essence of Indonesia’s heritage and its many cultures, and to improve and build positive experience for all visitors and consumers alike.

To incorporate a sense of heritage, the concept utilized aspects derived from Indonesia’s batik and elements typically associated with Buddhist ‘Candi’ (temples) specifically Borobudur Temple. The dots were crafted by hand to symbolize human involvement as part of Indonesia’s history.  The three rows represent the past, present and future. Indonesia must learn from its past, reflect on the present and plan for its future.

www.museumnasional.or.id 

 

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