Helping LNJ Logistics set
a lasting footprint
LNJ Logistics (Lintas Niaga Jaya) is a regarded company situated in Surabaya, East Java. They provide high quality logistic solutions for local and offshore clientele. Our challenge was to develop a brand that would appropriately reflect their ideals, along with creating comprehensive guidance systems for all their visual communication and marketing activities. The project involved refining their brand strategy, constructing their visual communications guidance systems, Web development, motion graphics and a whole lot more.
Part of the concept behind the brand identity was to incorporate a sense of professional attitude towards professionalism, responsibility and diligence, as depicted by the tick shaped element on the letter N. We reduced the name into the initials LNJ so as to create a more memorable and distinctive name.
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