Dongeng Nusantara

Working alongside Lilis Hu and Gramedia – Bhuana Ilmu Populer,
lia s. Associates was tasked to develop a 34 part series of Indonesian folk tale books for children, which entailed writing, translation, poetry, layout, print prep and the development of countless 3d characters, backgrounds, props and costumes.

The series has been well received, having sold out on numerous occasions since its release, along with having the honor of representing Indonesia at the Frankfurt Book Fair consecutively during 2015 & 2016 under the category of children’s literature.

Translation – Poetry | Visual Concept Development | Illustration – 3d Character Development | Costume Modelling and Design | Background Illustration | Layout | Pre-Print Prep

Helping Ardiles set
a lasting footprint

Structural changes in the retail industry are always ongoing, where consumers are no longer driven purely by performance needs. Style-centric markets are demanding more – performance, quality and style. Part of the challenge for Ardiles, a local footwear company in Indonesia, was understanding their audience and how to utilize their brand equity appropriately.  Lia s. Associates was tasked with creating a sound Brand Architecture system for Ardiles, one that would expand brand awareness, enhance community connections and present their products as contemporary high-quality products across board. The breadth an scope of our ongoing relationship allowed Lia s. Associates to partake in a whole array of services, primarily focused towards building their brand, Packaging, Sales collateral, Social media, Display, and so on.

Research | Trend Observation | Strategy | Branding | Brand Architecture | Packaging Structure and Design | Company Profile | Social Media | Integrated Marketing Communication | Copy Writing | Photography | Video | Music | Graphic Design | Print | Display (Exhibition Booth, Offline Store Interior Design) | Merchandise | Sales Collateral | Google Ads Management | Brand Guideline