Through the prism of Branding decisions, Brand Architecture is analysed as an evolutionary strategy decision.
For PRISMA × Bappenas × AustralianAid, two strategies are identified:
I. An integration strategy which seeks to achieve image alignment between corporate and agriculture product brands
II. A separation strategy which seeks to shape different images for different B2G multinational stakeholders
BRAND ARCHITECTURE
Norton Building Material Store made a statement when they announced to digitalize its Brand Architecture in both operational and marketing communication.
The move is a major strategy shift for a family company that expanded aggressively for years. By keeping the Brand Architecture practical, Norton smartly avoids becoming too-bloated-to-navigate in an increasingly competitive market.
BRAND ARCHITECTURE
When your market is confuse about what products and services your company offers because your brand have grown over the years like D~Net who gradually become a multi-layered mix of B2B and B2C brands, each with their own brand identities. This can perplex consumers, as well as your employees.
Brand Architecture models is about how the structure of your brand can prevent problems like this. Enjoy the benefits of solidifying your Brand Architecture!
BRAND ARCHITECTURE
Brand Architecture is a way of organizing the different subsections of a larger brand. The classic mix of new and legacy brand is Perhimpunan Perawatan Penderita Penyakit Mata Undaan (P4MU) and Rumah Sakit Mata Undaan (RSMU).
Brand Architecture communicates both the foundation’s and hospital’s growth; How the sub-brands of a larger whole are organized, and how they all relate to each other. It helps the marketing force to see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another to build Brand Image.
BRAND ARCHITECHTURE
In the field of Ardiles Brand Management, Brand Architecture is a system that organizes brands to help the target market relates to segmented products.
The successful Brand Architecture enables Ardiles consumers to have preferences by interacting or learning about their favorite Brand in the whole Brand Family.
BRAND ARCHITECTURE
