PRISMA × Bappenas × AustralianAid
Through the prism of Branding decisions, Brand Architecture is analysed as an evolutionary strategy decision.
For PRISMA × Bappenas × AustralianAid, two strategies are identified:
I. An integration strategy which seeks to achieve image alignment between corporate and agriculture product brands
II. A separation strategy which seeks to shape different images for different B2G multinational stakeholders
BRAND ARCHITECTURE
